Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
97% Client Retention Rate
Google Ads for HVAC Companies
The first 95° day decides your quarter. We build the campaigns, landing pages, and call tracking that put you on the screen before your competitor's phone stops ringing.
Partner
Meta
Partner
Partner
TikTok
Partner
Partner
Meta
Business Partner
Certified Marketing Partner
TikTok
Marketing Partner
What is Google Ads for HVAC Companies?
Google Ads for HVAC companies is paid search built around two very different jobs — emergency no-heat and no-cooling calls that convert in minutes, and system replacements worth thousands that are decided over weeks — run as separate campaigns with separate budgets, and measured on the profit of the work booked rather than the number of leads.
Why it matters
The first hot day does not create demand. It releases all of it at once.
Every failing system in your service area gives out in the same week, and every homeowner starts calling the same afternoon. The question is not whether the demand exists — it is who is still visible and still answering by the time it reaches you.
One afternoon, and the season is decided
- 2:10 PM
The AC quits
First 97° day of the year. A twelve-year-old condenser gives up mid-afternoon with two kids and a dog in the house. This system was going to fail this summer; today is simply the day it chose.
- 2:20 PM
Their usual company can't come
They call the number on the fridge magnet and get “we can get someone out in about three weeks.” That relationship is now over — not from bad service, but from bad timing. They are back on Google inside a minute.
- 2:24 PM
They search, and they call three
“AC repair near me,” and unlike a burst pipe they do not stop at the first result — a hot house is urgent, not terrifying. They work down the screen until someone says today. Position three still gets a call. Position nine does not.
- By 6 PM
Someone else quotes the system
Whoever showed up is the one who gets to say “this unit is twelve years old.” The repair was worth $400. The conversation it earned is worth $9,000, and your competitor is the one having it.
That afternoon repeats a dozen times a summer, and the companies who win it are not the ones with the best technicians — they are the ones who were still on the screen at 2:24 PM with capacity to say yes.
The auction
In HVAC, the win isn't more leads. It's a bigger share of the replacements.
A service call and a system replacement arrive through the same phone line and are worth thirty times different amounts. An account optimized for lead volume will always find you more of the cheap one, because that is what the algorithm was asked for.
So we grade the account on booked revenue, not lead count — which means replacement-intent keywords keep their budget through the expensive weeks, financing and system-age messaging run where the decision is actually made, and the repair campaigns are judged partly on the replacements they turn into later.
Stats that prove it
- 21×Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
- 78%Of customers buy from the company that responds to their inquiry first.
- 88%Of people who run a local search on their phone call or visit a business within 24 hours.
Two accounts can generate identical lead counts and differ by six figures in booked revenue. The difference is which leads they were built to win.
Certified & integrated with
- Certified agency
- Analytics
- Business partner
- Call tracking
- Click-fraud protection
- Local rank tracking
- Visitor analytics
Microsoft Clarity
The campaign mix
Five Google surfaces will take an HVAC budget. They do not do the same job.
HVAC is the one trade where the answer genuinely is more than Search — because half your revenue is a considered purchase, and considered purchases are won in the weeks between the quote and the decision.
Search
Core spendThree campaigns, not one. Emergency terms (no heat, AC not cooling, furnace not working) carry the most aggressive bids and the surge budget. Replacement terms (AC replacement cost, new furnace, system quote) get their own protected budget and a slower, financing-led landing page. Maintenance and tune-up terms run cheap through the shoulder seasons.
The split is the whole point. On one shared budget, repair intent outbids replacement intent every hour of every day — it converts faster and costs less, so the algorithm keeps choosing it while your highest-margin work goes unbid.
Local Services Ads (Google Verified)
Cheapest floorSits above paid search with the Google Verified badge, priced per lead rather than per click. For HVAC it delivers the cheapest trustworthy emergency calls in the account, and the badge carries real weight with a homeowner deciding who to let into their attic on short notice.
It skews to repair. LSA leads arrive as urgent service calls far more often than as replacement enquiries, so treat it as the floor for the emergency side and never as the channel that will grow your install revenue.
Performance Max
Scale lever, fencedEarns its place on the replacement side specifically. Once Search has proven what a booked system costs you, PMax reaches the homeowner who has not typed a query yet but has a fifteen-year-old unit and a rising power bill — an audience broader than exact-match keywords can address.
Fence it with brand exclusions and a replacement-only asset group. Left open it harvests your existing service customers, reports a spectacular cost per lead, and quietly bills you for calls you would have received anyway.
Demand Gen and Display
Where HVAC differsFor most trades remarketing is a footnote. Not here. A homeowner sitting on a $9,000 quote takes days or weeks to decide, and spends them comparing. Staying in front of that person with financing terms, efficiency savings and your review profile is the cheapest replacement revenue in the account.
Segment by intent. Someone who saw a quote is worth a different message — and a much higher bid — than someone who read a blog post about filter sizes.
YouTube
Earns its place hereMore useful for HVAC than almost any other trade. A technician explaining what SEER actually costs you, what a system swap involves, or why the cheap quote skipped the load calculation does work no text ad can — because the buyer is spending five figures and genuinely does not understand the product.
It is a replacement-season investment with a lag. Fund it once the Search account is profitable, not while emergency campaigns are still capped out.
What we run
Advanced Google Ads Management
Built specifically for service industries — data analytics, machine learning optimization, and conversion tracking, pointed at measurable growth.
Keyword & market research
Find exactly what your customers are searching for. No guessing — just data.
Campaign strategy & setup
From smart segmentation to scalable ad structures, built for growth.
Ad copywriting & A/B testing
Tested, compelling ad copy that turns impressions into conversions.
Conversion & call tracking
Track every action. Refine constantly. Get better results.
Click-fraud protection
Blocks invalid clicks using machine learning and pattern detection.
Audience targeting & segmentation
Reach the right people with precision — by intent, behavior, and location.
How it works
Our 4-Step Process To Scaling With Google
Four steps between your account today and a channel that pays for itself. No step is skippable — you cannot scale spend on a funnel nobody has proven yet.
01
Deep audit
We reverse-engineer every dollar you have already spent — every search term, bid adjustment and quality score. Auction insights get cross-referenced against what your competitors are doing, so you see exactly where the budget leaked before we change a single setting.
02
Campaign architecture
Every campaign, ad group and keyword gets a structural job. Search captures the demand that already exists. Performance Max finds buyers you never knew to target. Local campaigns own the map pack in the service areas you actually cover — and nowhere you don't.
03
Optimization & tracking
AdFury AI watches the account around the clock — mining negatives, flagging wasted spend and drafting the next move. The judgment calls stay human. Every phone call is tracked, scored and tied back to the campaign that produced it, so lead quality is a number rather than a hunch.
04
Scale & report
Once the funnel proves out, budget moves toward what is already converting and away from what is not. Spend, leads, calls and revenue land in one place instead of four dashboards that disagree. Weekly reviews, quarterly recalibration against your P&L.
The platform
Every Google Campaign, On One Surface
AdFury is the platform behind your account — spend, leads, CPL and ROAS on every campaign, live, without waiting for a monthly deck.
app.adfury.ai/google
Welcome back, Acme Law Group
Manage your Google campaigns
Search campaigns…
Google AdsThis month
Google AdsThis monthActive campaigns
12
+3
Ad spend
$96.3K
+24.7%
Leads
1,024
+27.4%
CPL
$117
−14.2%
ROAS
4.8×
+18.7%
Campaign
Channel
Status
Budget
Leads
CPL
CTR
- Personal Injury – ChicagoSearchActive$48,200412$1174.8%
- Truck Accidents – ILSearchActive$22,800198$1154.2%
- Performance Max – ILPMaxActive$14,600163$1223.6%
- Workers' Comp – LocalSearchActive$7,900141$1095.2%
- Brand DefenseSearchActive$2,800110$419.4%
- Case Types – Demand GenYouTubePaused$8,000———
Why us
Why HVAC companies hand us the Google Ads account.
We have managed $30M+ in ad spend, and every account runs on the same rule: the number that decides what lives and dies is booked revenue, not leads.
Emergency campaigns are funded to surge on the days the weather makes the phone ring, and pulled back through the shoulder weeks — instead of a flat daily cap that spends out by lunchtime in July.
Replacement intent runs in its own campaign with its own budget, so the cheaper repair traffic can never quietly consume the spend meant for the $9,000 jobs.
A system replacement is decided over weeks. Offline conversion import and remarketing mean the quote that closes on day nineteen is credited to the campaign that earned it, not lost.
We will not run Google Ads for the contractor across town. Your budget bids against your competitors, never against another one of our clients.
You own the ad account, the conversion history and the landing pages. Leave whenever you like and all of it stays yours — we earn the retainer monthly.
Every account runs the same five-stage loop — Discover, Design, Deploy, Decode, Dominate — so results never depend on guesswork or heroics.
$30M+
In ad spend managed
4.8×
Average ROAS, active accounts
40+
Service businesses scaled
100+
Performance campaigns delivered
The offer
Start with a free Google Ads audit. We'll show you where your spend is leaking, what your realistic cost per booked job looks like, and the fastest wins in your market — no commitment, yours to keep.
Knowledge base
The Thinking Behind The Campaigns
The same arithmetic we run on your account, written down.
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
What it costs
One booked replacement changes the whole arithmetic.
HVAC is the trade where cost per lead is most misleading, because two leads from the same keyword can differ by thirty times in value. Here is the math we run with every HVAC company on the first call — with your numbers, not these.
| Emergency-intent click | $15–$45 | “AC not cooling,” “no heat.” Spikes hard during a weather event, when every contractor in the metro raises bids on the same afternoon. |
|---|---|---|
| Replacement-intent click | $25–$70 | “AC replacement cost,” “new furnace price.” The most expensive clicks in the account, and the ones worth protecting a separate budget for. |
| Average repair ticket | $250–$600 | Pays for the truck roll and earns the right to inspect the system. Rarely the reason the account is profitable on its own. |
| Average replacement ticket | $6k–$15k | Where the margin lives. A single booked system can carry a month of ad spend across both campaigns. |
| Repair calls that become replacements | 8–20% | Depends almost entirely on how the technician handles the age conversation. This ratio, not click cost, is what decides whether repair spend pays. |
| Sensible monthly test budget | $6,000–$10,000 | Higher than most trades because two campaign types have to be funded at once, and a single season spike has to be survivable without going dark. |
These are our observed ranges across HVAC accounts, not published research — climate, system mix and how hard your market's peak season hits will move every one of them. The point isn't the numbers; it's that repair and replacement need separate math before either gets a budget.
Questions
Frequently Asked Questions
Straight answers about running Google Ads for an HVAC company — tight enough for AI to lift verbatim.
Work backward from replacement revenue, not lead count. If a booked system is worth $9,000 at 40% gross margin, a $900 cost per booked replacement is still a 4× return. Most single-market HVAC companies prove that out with a $6,000–$10,000/month test phase covering both a repair and a replacement campaign before scaling.
Budgets follow the weather, not the calendar. Emergency campaigns are built to surge on spike days — a heat wave can triple search volume in 48 hours, and a flat daily cap goes dark by late morning. Shoulder seasons shift to maintenance plans and pre-season tune-ups, which are cheap to buy and fill the next spike's pipeline.
Both, in separate campaigns with separate budgets. Repair terms are cheaper and convert faster, so on a shared budget they consume the spend and your replacement work goes unbid. Repairs also earn the inspection that produces replacement quotes, so they are worth running — just never out of the same pot.
Shift the spend rather than pausing it. Emergency bids come down, replacement and maintenance-plan campaigns come up, and messaging changes from “today” to scheduled installs. Turning ads off entirely in your busiest month costs you the replacement pipeline for autumn.
They do different jobs. Local Services Ads deliver the cheapest trustworthy emergency calls until volume caps, but they skew heavily to repair. Search is how you reach replacement intent and scale past the cap. We usually run LSAs as the floor and Search on top, shifting budget monthly to whichever books profitable work cheaper.
On the replacement side, once Search has proven your cost per booked system — and never without brand exclusions and a replacement-only asset group. Left open, PMax harvests your existing service customers, reports a flattering cost per lead, and bills you for calls that were already coming.
Better than for any other trade we run. A $9,000 replacement is decided over days or weeks of comparison, so remarketing to someone holding a quote — with financing terms, efficiency savings and your reviews — is the cheapest install revenue in the account. YouTube earns its place explaining what a system swap actually involves.
Selectively, and only where you're an authorized dealer. Dealer-brand searches convert well because the homeowner has already chosen the equipment and is only choosing an installer. Bidding brands you don't carry buys expensive traffic you then have to talk out of its decision.
Emergency calls typically start within days of launch, because that intent already exists every day. Replacement revenue lags by weeks — those quotes take time to close — so the first 60–90 days are about proving cost per booked job on both sides, not judging the account on week-one lead count.
Never in the same service area. Exclusivity is the point — we're bidding your budget against your competitors, not arbitraging between two clients.
Two numbers, reported monthly: cost per booked repair and cost per booked replacement, with the calls attached. You get call recordings, which campaign and keyword produced each one, and what it cost. If a campaign can't be traced to booked work, it doesn't keep its budget.
It's yours. You own the ad account, the conversion data, and the landing pages — we build in your house, not ours, and earn the retainer monthly.
More for HVAC companies
Google Ads is one lever. We run the rest too.
Find out what a booked system should cost you.
A free Google Ads audit: where your spend is leaking, what your market's replacement clicks really cost, and whether your account can survive the first heat wave — no commitment, yours to keep.