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Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
ChatGPT Ads Management
Your customers are asking ChatGPT who to hire. Be the answer they see.
We put your business in front of high-intent customers as they compare options and make decisions — then track every click, lead, and booked job.
Trusted by companies nationwide
Your customers aren't just searching anymore. They're asking ChatGPT what to buy, who to trust, and who to hire — and making decisions inside the conversation. We put your business in those high-intent moments, connect every click to real leads and booked jobs, and scale only what proves it can perform.
The Sponsored Slot
Matched to the conversation. Not to a keyword.
No keywords to bid on
Your ad, your page, your context hints and your audiences are what the matching engine reads.
Answers stay clean
Ads never influence what ChatGPT says — OpenAI's published principle. The slot sits beneath the answer, disclosed.
Measured to the job
OpenAI Pixel and Conversions API carry every click through to a lead, a call, or a booking.
How the slot gets filled
There is nothing to bid on by name. The work is teaching the matching engine when your business belongs in the answer — and then proving, click by click, that it paid.
We find the conversations where your customers are deciding.
We build the account the way the auction rewards.
Your ad and your page teach the model when you belong in the answer.
Every click is traceable to a booked job before we spend a dollar.
We optimize toward customers and revenue — and the learning compounds.
YChatGPT 5
Where should we begin?
Ask ChatGPTHigh
ChatGPT can make mistakes. Check important info.
Plain English First
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that appear below ChatGPT’s responses — clearly labeled and visually separate from the answer itself. Instead of bidding on keywords, advertisers provide an ad, a landing page, and context signals; OpenAI’s system matches ads to relevant conversations. Ads are bought through OpenAI Ads Manager on a CPC or CPM basis — and they never change what ChatGPT says in its answers.
One distinction worth keeping straight: an ad is the paid, guaranteed way to appear in the conversation when you’re matched. Being recommended inside the answer itself is earned — that’s organic AI-search work, and it’s a separate discipline we also run: AEO / AI-search optimization.
1B
weekly active users
OpenAI, August 2026 — ads reach Free and Go users, 18+.
Why It Matters
The buying decision moved. It now happens inside a conversation.
The journey didn’t change — people still discover, compare, and decide. Where it happens did. Research that used to sprawl across ten searches and a week of tabs now runs inside one conversation that remembers the budget, the constraints, and the deadline — and the shortlist forms right there, in the answer.
How Ads Appear
A new layer in how decisions are made
Ads in ChatGPT appear alongside relevant conversations, separate from ChatGPT’s response. They’re selected based on what someone is asking — so your brand shows up while people are actively researching, comparing, or exploring options.
Reach people as they explore
Show up while people are actively looking for answers and considering their next step.
Match what they're asking
Your brand lands in the right context — conversations that align with your products, services, and expertise.
Influence before the click
Shape decisions earlier, before people move to websites or other channels to learn more or take action.
ChatGPT vs Google vs MetaChatGPT Ads vs Google Ads vs Meta
Not a Google replacement.
The layer between Google and Meta.
If you’re spending well on Google, keep spending well on Google — we manage it for dozens of businesses and nothing here changes that. This is a third, different job in the same system.
Meta creates demand
Puts the idea in front of people who weren't looking.
Google captures demand
Catches the moment someone types what they already want.
ChatGPT shapes decisions
Present while options get compared and the shortlist forms.
- Interaction
- Conversation
- Intent signal
- Accumulated context — goals, budget, constraints
- Targeting control
- Model-matched; audiences, geo, context hints
- Placement
- Below the answer, clearly labeled
- Buying
- CPC / CPM + conversion-optimized — young
- Measurement
- Pixel + Conversions API + UTM — young, real
- Funnel role
- Shapes the decision
| Dimension | Google Ads | Meta Ads | ChatGPT Ads |
|---|---|---|---|
| Interaction | Keyword search | Feed scroll | Conversation |
| Intent signal | The query | Behavior + interests | Accumulated context — goals, budget, constraints |
| Targeting control | Keywords + audiences | Audiences + interests | Model-matched; audiences, geo, context hints |
| Placement | Search results page | The feed | Below the answer, clearly labeled |
| Buying | CPC / CPM — mature | CPC / CPM — mature | CPC / CPM + conversion-optimized — young |
| Measurement | Mature stack | Mature stack | Pixel + Conversions API + UTM — young, real |
| Funnel role | Captures demand | Creates demand | Shapes the decision |
“Young” is on the table on purpose — we’d rather you hear it from us than discover it later.
How a Launch Runs
From signed to live in about 30 days.
Concrete on purpose. Your total time in it: roughly two hours — site access, CRM access, and an offer approval. We do the rest.
Why Now
What early advertisers actually get. (It isn't magic.)
Let’s puncture the hype first: OpenAI says tens of thousands of marketers have already advertised — early isn’t first, and nobody can promise results on a young channel. What early buys is learning, and it compounds.
Auction economics
It's a relevance-weighted second-price auction. Prices are set by who else shows up — and in most local service categories, almost nobody has yet. That changes as adoption grows. Economics, not fear.
Account learning
Conversion signal accrues to your campaigns. An account that starts learning your market now is an asset a 2027 starter can't buy at any price.
Creative fluency
Which angles get matched to which conversations, in your vertical, in your city — knowledge that only comes from running, and compounds while competitors wait.
Organizational readiness
Tracking wired, process built, benchmarks internal — before the channel is urgent. The cheapest time to learn is before you need it.
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
Questions
Frequently Asked Questions
Straight answers on cost, tracking, and what it takes to win on a channel this new — verified against OpenAI’s docs, August 2026.
ChatGPT Ads are sponsored placements that appear below ChatGPT's responses — clearly labeled and visually separate from the answer itself. Instead of bidding on keywords, advertisers provide an ad, a landing page, and context signals, and OpenAI's system matches ads to relevant conversations. Ads are shown to users on ChatGPT's Free and Go plans, are bought through OpenAI Ads Manager on a CPC or CPM basis, and never influence what ChatGPT says in its answers.
Yes. OpenAI began showing ads in ChatGPT in the US in February 2026, and any eligible business can open an account in the self-serve OpenAI Ads Manager — there's no minimum spend. As of August 2026 the platform is available to advertisers in nine countries, with 31 European markets announced. Growth Key builds and manages these campaigns end to end.
There's no keyword bidding. OpenAI's system decides when your ad is relevant by reading the context of the conversation alongside four things you control: your ad creative, your landing page, ad-group 'context hints' describing where you belong, and your audience and location settings. When a match wins the auction, your ad appears below the answer with your name, logo, headline, description, and image — and a click goes straight to your site.
You set your own budget and bids — there's no minimum spend. Campaigns run on cost-per-click or cost-per-thousand-impressions pricing through a relevance-weighted second-price auction, and OpenAI recommends starting CPC bids of $3–5. For service businesses we typically recommend a governed test starting around $2–3K/month in media so there's enough signal to judge lead quality — that's our guidance, not a platform requirement.
Adults 18+ using ChatGPT's Free and Go plans, logged in or logged out. Paid tiers — Plus, Pro, Business, Enterprise, and Edu — never see ads. OpenAI also keeps ads away from sensitive or regulated topics like personal health, mental health, and politics, and out of Temporary Chats. With around a billion weekly active users on the platform, the ad-eligible audience is enormous.
Custom audiences (your own customer and prospect lists, included or excluded), geographic targeting (country-level everywhere; state, DMA, and zip code in the US), and platform targeting (iOS, Android, web). At the ad-group level you can add context hints describing the conversations where your offer is relevant. What doesn't exist: keyword bidding, demographic targeting, or interest categories — relevance matching is the model's job.
Google Ads captures a keyword typed into a search box; ChatGPT Ads enters a conversation where someone is explaining their whole situation — budget, constraints, timeline — and comparing options. On Google you buy keywords and placements; on ChatGPT you feed a matching engine with creative, a landing page, and context. The skill set is different, and so is the moment: Google catches people searching, ChatGPT reaches people deciding.
No — and we'd be the first to tell you, since we manage both. Google still delivers the overwhelming majority of referral clicks on the web and remains the workhorse for capturing existing demand. The smart move is additive: keep Google's winners fully funded, run a bounded ChatGPT test with incremental budget, measure both to qualified cost-per-lead, and scale what earns it.
No. OpenAI is explicit: ads run on separate systems from the chat model, and advertisers have no ability to shape, rank, or alter ChatGPT's responses. That's good for advertisers too — the sponsored slot only works because people trust the answers above it. Buying an ad is the one guaranteed way to be present in the conversation; earning a mention inside the answer itself is organic AI-search work (that's our AEO service).
OpenAI provides the OpenAI Pixel and a Conversions API for measuring what happens after the click — leads, sign-ups, purchases — plus third-party measurement integrations, and UTM parameters persist on ad clicks so GA4 and your CRM attribute the traffic normally. We wire all of it before launch, then carry measurement past the click: lead scoring, booked-appointment tracking, and revenue reporting next to your Google and Meta numbers.
Structurally, yes — clicks land on your landing page, and campaigns can be optimized toward conversions like calls and form fills. It's also a young channel, so we won't quote you a benchmark that doesn't exist. We run governed tests measured to qualified cost-per-lead, report honestly against your Google and Meta baselines, and scale only on evidence. On a channel this new, anyone promising specific results is guessing with your money.
Yes — we run campaigns inside OpenAI's Ads Manager today. The starting point is a free ChatGPT Ads Opportunity Analysis: what your customers are asking, whether your vertical and landing pages are ready, what tracking needs wiring, and the exact test we'd run with a recommended budget. It's yours to keep whether or not you hire us.
Who We Help
Built for the businesses that book jobs.
Pick your industry — the playbook already exists.
Knowledge base
The Thinking Behind The Channel
The same arithmetic we run on your account, written down.
Free ChatGPT Ads Opportunity Analysis
Find out what your customers
are asking ChatGPT.
What your customers are asking ChatGPT — an intent-map sample for your market
Vertical eligibility + landing-page and tracking readiness check
The exact test we'd run, with a recommended budget
Yours to keep, whether or not you hire us
Readout within about a week. No pressure, no obligation — the analysis is the deliverable.