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Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
Pest Control Marketing Agency
Pest Control Marketing Built for Recurring Revenue.
Done-for-you marketing for pest control companies: more booked treatments, denser routes, and recurring plans that compound month after month.
Partner
Meta
Partner
Partner
TikTok
Partner
Partner
Meta
Business Partner
Certified Marketing Partner
TikTok
Marketing Partner
The problem
One-off treatments don’t build a pest control business. Recurring plans do.
The companies that win in pest control aren’t the ones with the most one-time sprays — they’re the ones turning every new customer into a recurring plan and a tighter route. Most marketing ignores that entirely.
The first visit isn’t the business. The plan is.
Where the jobs go instead
Shared leads are a race to the bottom
Angi, Thumbtack, and lead resellers sell the same homeowner to four companies. You win by being cheapest — which is the opposite of selling a recurring plan.
One-and-done customers kill your margins
A single bed-bug or ant job barely covers the acquisition cost. The money is in quarterly and monthly plans — but most leads never get pitched one.
Seasonality whipsaws your schedule
Spring ants, summer mosquitoes, fall rodents — demand spikes and craters. Without a plan, you’re slammed one month and idle the next.
Out-of-area leads waste your routes
Pest control lives and dies on route density. Leads outside your service zones cost you windshield time and quietly destroy margins.
DIY and big-box competition
Homeowners try a hardware-store spray first. If you’re not visible at the moment they give up, you lose them to a national brand.
You can’t see what’s actually working
Without call tracking and plan-level attribution, you’re guessing which dollars produce recurring customers — so you keep funding the ones that don’t.
Why it matters
Why recurring-revenue marketing changes the math.
A one-time pest treatment is a transaction. A recurring plan is an asset — predictable revenue every month, higher lifetime value, and denser routes that cut your cost to serve. The whole game is acquiring customers and converting them onto a plan.
- Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
21×
Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
Source · Lead Response Management Study (HBR)
- Of customers buy from the company that responds to their inquiry first.
78%
Of customers buy from the company that responds to their inquiry first.
Source · Lead Connect / InsideSales
- A 5% increase in customer retention can lift profits by 25% to 95% — the core case for recurring plans.
25–95%
A 5% increase in customer retention can lift profits by 25% to 95% — the core case for recurring plans.
Source · Bain & Company / HBS
In pest control, the second sale matters more than the first. The plan — not the spray — is the business.
Lead generation done right doesn’t just ring the phone — it brings you the right customers in the right zip codes, fast enough to win them, and feeds a follow-up system built to turn first treatments into recurring plans.
Exclusive leads, never shared
Every lead is yours alone — never resold to the company across town. You’re selling a relationship, not racing four others to the bottom on price.
Speed-to-lead built in
Calls route straight to your team and form fills trigger instant follow-up, so you reach homeowners while they’re still motivated to book — and before a competitor does.
Targeted to your routes
We target the exact zip codes and neighborhoods where you already run, so new customers tighten your routes instead of scattering them.
Built to sell the plan
Landing pages, offers, and follow-up are engineered to move first-time callers onto recurring quarterly and monthly plans — where the real margin lives.
How we work
Our 5-Step Program To Booked Jobs
No black boxes. Every step is measurable — and built around recurring plans, not one-off sprays.
Service-area & seasonality audit
We map where you rank for the pest searches that matter across your routes, audit your Google Business Profile and Local Services Ads eligibility, and plan around your seasonal demand curve.
You get:A clear picture of where your next recurring customers are — and when demand will spike.
Offer & plan-first strategy
We build the channels and offers that attract the right homeowners and frame the recurring plan as the obvious choice — general pest, mosquito, termite, rodent, by season.
You get:A channel + offer plan tuned to recurring revenue, not one-time jobs.
Launch: LSA, Google Ads & local SEO
We launch and optimize Google Local Services Ads, high-intent Google Search Ads, and conversion-built landing pages, while local SEO compounds your free visibility in your service area.
You get:Exclusive pest control leads flowing from multiple channels — concentrated in your routes.
Speed-to-lead & plan conversion
We wire calls and instant follow-up so no lead goes cold, and build the nurture that turns a one-time treatment into a signed recurring plan.
You get:More first treatments converted into recurring customers.
Track, prove & scale
We track every call and form to booked treatments and recurring plans, cut what doesn’t convert, and scale into new neighborhoods as your routes fill.
You get:A dashboard tied to recurring revenue — and a program that grows with your routes.
The platform
Every pest-control campaign, on one surface.
Spend, calls, cost per lead and recurring plans started across every channel — live, not once a month.
app.adfury.ai/campaigns
Welcome back, Sentry Pest Solutions
Manage your campaigns
Search campaigns…All channelsThis month
Active campaigns
8
+2
Ad spend
$27.3K
+20.4%
Leads
541
+30.2%
CPL
$50
−18.9%
Plans started
223
+26.7%
Campaign
Channel
Status
Budget
Leads
CPL
- Emergency Pest – Same Day
LSAActive$8,900192$46 - Termite Inspection & Treat
SearchActive$7,400108$69 - Rodent Control – LocalSearchActive$5,200121$43
- Quarterly Plan – Retarget
Demand GenActive$4,10094$44 - Bed Bug Heat TreatmentSearchPaused$1,70026$65
Illustrative account · your dashboard shows your numbers
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
What's included
Everything The System Needs, Included
11 deliverables, grouped by the job each one does. You get booked jobs and a clear dashboard — not another login to babysit.
Acquisition
Fill the pipe
- Google Local Services Ads setup & management (Google Verified)
- High-intent Google Ads — general pest, mosquito, termite, rodent, bed bug
- Local SEO + Google Business Profile optimization
Conversion
Turn calls into jobs
- Conversion-built pest control landing pages
- Call tracking + form-fill follow-up automation
- Exclusive leads — never shared or resold
Operations
Keep it running
- Recurring-plan offer & nurture built in
- Route-level targeting by zip code & neighborhood
- Monthly dashboard: calls, treatments, recurring plans, cost per customer
Strategy
Aim it
- Service-area + seasonality lead-gen audit
- A named strategist who knows the trade (not a ticket queue)
Why Growth Key
Why pest control companies choose Growth Key.
We don’t sell you a pile of one-off leads and walk away. We build a marketing engine you own — tied to recurring revenue and route density, not vanity clicks.
Exclusive, never shared.
Your leads are yours alone — no four-company bidding wars on the same homeowner.
We optimize for recurring plans, not clicks.
We track calls and forms to booked treatments and recurring plans — the metric that actually compounds.
We build around your routes.
Targeting by zip code and neighborhood so new customers densify your routes and lift your margins.
We know the seasonal rhythm.
Spring ants, summer mosquitoes, fall rodents — we plan campaigns ahead of each spike instead of chasing it.
Based in Los Angeles, serving pest control nationwide.
A US-based strategist and a system proven across markets — local enough to care, national enough to have seen your situation.
A real human on your account.
A named strategist who picks up the phone — not a support queue and an auto-generated report.
The offer
Start with a free pest control marketing audit. We’ll map where your next recurring customers are coming from, where you’re leaking leads and plan conversions today, and the fastest wins in your service area — no commitment, yours to keep.
No commitment. You keep the audit either way.
The fit
Is this right for your pest control company?
It’s a strong fit if you
- Run a residential or commercial pest control company and want to grow recurring plans
- Want exclusive leads concentrated in your existing routes
- Can answer the phone fast — or want us to set up routing so you can
- Are tired of shared-lead platforms and one-and-done customers
It’s probably not the priority if you
- Only do one-time jobs and have no recurring-plan offer
- Want the cheapest shared leads, quality and retention aside
Not sure which one you are? The free audit will tell you straight.
What we run for pest control companies
Every lever that books pest control jobs.
Four pillars, one revenue system — the channels we point at your service area, and the order we pull them in.
The thinking
The thinking behind the pest-control campaigns.
Why the cheap lead is the expensive one — and which numbers actually tell you a plan is working.
FAQ
Pest control marketing, answered.
The real questions pest control owners ask before hiring a marketing partner — answered straight.
Exclusive. Every lead we generate goes to you alone — never resold. That’s the opposite of Angi or Thumbtack, where the same homeowner is sold to several companies who then undercut each other.
Yes — it’s the whole point. We build the offers, landing pages, and follow-up to move first-time callers onto recurring quarterly and monthly plans, and we track plan conversions, not just raw leads.
Paid channels like Google Local Services Ads and Google Ads can produce calls within days of launch. Local SEO builds underneath over a few months and compounds — quick wins now, a durable lead source over time.
Yes. We target by zip code and neighborhood so new customers tighten your routes instead of scattering them across windshield time you can’t afford.
We plan campaigns ahead of each seasonal spike — spring ants, summer mosquitoes, fall rodents — so you capture demand at the peak and keep the pipeline alive in slower months.
It depends on your market and how aggressively you want to grow. We price around your route capacity and a target cost per recurring customer, and the free audit gives you real numbers for your area before you commit.
A full-funnel mix: Google Local Services Ads (pay-per-lead, Google Verified), Google Search Ads for high-intent pest queries, conversion-built landing pages, and local SEO plus Google Business Profile. One channel is fragile; a system compounds.
We aim to earn it month to month by producing booked treatments and recurring plans. We’ll confirm exact terms on your call — the goal is to make the math obvious, not to trap you.
No. We’re based in Miami but run pest control marketing for companies across the United States. The system works the same nationwide — we tailor targeting and offers to your local market.
Your next recurring customer is searching right now.
Every homeowner who finds a competitor first isn’t just one lost job — it’s a recurring plan, and the lifetime value behind it, gone. The sooner your marketing engine is running, the more of those customers are yours.
100% exclusive leads · never shared, never resold
No commitment. You keep the audit either way. Based in Los Angeles — serving pest control companies nationwide.