Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
Google Local Service Ads
Turn Your Google Local Services Ads Into Booked Jobs
We help local service businesses dominate the top of Google with verified Google Local Services Ads - so every search becomes a booked job.
Get Your Business Google Verified
300%
More Engagement
200%+
Website Traffic Growth
4.8x
ROAS
80%
More Qualified Leads
Trusted by companies nationwide
Local Services Ads look simple: you pay per lead, Google guarantees you, done. Then half the leads are wrong-number, wrong-city, wrong-job. The platform doesn't grade them for you — it bills you for them. We dispute the junk, rank the profile that feeds the queue, and measure the only number that pays rent: booked jobs, not raw leads.
Why LSAs still outperform
You’re Billed For The Lead. Nobody Grades It.
Local Services Ads look simple: pay per lead, get the Google Verified badge, sit at the top. Then half the queue turns out wrong-number, wrong-city, wrong-job — and the platform charges you for those exactly the same.
So we do the three things the platform won’t. We dispute the junk rather than eat it, we rank the profile that feeds the queue in the first place, and we grade ourselves on booked jobs, not raw leads.
A lead you were billed for isn’t a lead. It’s an invoice with a phone number attached.
What the format gives you
- 2.5×LSAs convert higher than standard Google Search Ads
- #1Placement — above traditional Google Ads and organic results
- 100%Of leads are billed to you, valid or not. That's the gap we work.
Certified & integrated with
- Certified agency
- Analytics
- Call tracking
- Click-fraud protection
- Visitor analytics
Microsoft Clarity
What you get
Key Benefits Of Local Service Ads
The format is genuinely good. It rewards the businesses that show up verified, answer the phone, and get graded on the work.
Verification
Google Verified Badge
Build instant trust with the blue Google Verified badge — the checkmark customers still call Google Guaranteed — proof your business passed Google's vetting.
Efficiency
Pay Per Lead
Only pay for valid leads, not clicks. Your budget goes directly toward potential customers who contact you.
Visibility
Top Of Search Results
Appear above traditional Google Ads and organic results, capturing attention when customers are actively searching.
Trust
Direct Customer Contact
Enable customers to call or message you directly from the search results for immediate engagement.
Results
Quality Screening
Google screens leads to ensure you only pay for legitimate customer inquiries, maximizing ROI.
Reach
Local Service Area
Show up for the jobs you actually want, in the postcodes you actually serve — not wherever the budget drifts.
Side by side
LSA vs Traditional Google Ads
Not a rivalry — most accounts should run both. The question is which one takes the job you’re trying to book.
Local Services AdsTraditional Google Ads
Local Services AdsTraditional Google Ads
- Best ForLocal service businesses verified by GoogleAny business type, local or global
- PlacementVery top of search resultsBelow LSAs, above organic
- PricingPay per valid lead onlyPay per click (every click)
- Trust BadgeGoogle Verified badge shownNo verification displayed
- FormatRich business profile with reviewsText ads with extensions
- Lead QualityHigh-intent, ready to hireMixed intent, requires nurturing
- TargetingService type, location, availabilityKeywords and demographics
How to win
What actually separates LSA winners from everyone else
Four levers decide who sits at the top of the pack. None of them is your bid.
Google ranks Local Services Ads on review count, rating and recency — weighted more heavily than your budget. A profile that stopped collecting reviews six months ago is losing to one that collects two a week, whatever either of them bids. We automate the request so it fires the moment a job is marked complete, coach your techs on asking at the doorstep rather than by email, and watch your review velocity against the competitors ranking above you. The loop compounds: more reviews lift placement, placement lifts leads, leads produce more reviews.
Eligibility
Who Qualifies For Local Services Ads
Google gates this format on purpose. The gate is the reason the badge is worth anything — and the reason your competitors can’t just outbid you for the slot.
Home Services
Essential home maintenance & repair
- Plumbers
- HVAC / Heating & Cooling
- Electricians
- Roofers & Gutter Specialists
- Cleaning & Maid Services
- Garage Door, Appliance & Handyman Repair
- Pest Control
- Lawn Care & Landscaping
- Movers & Junk Removal
Professional Services
Expert professional services
- Real Estate Agents & Brokers
- Lawyers (Family, Criminal, Estate Planning, etc.)
- Financial Advisors & Tax Preparers
- Photographers & Wedding Services
- Child Care & Tutoring Providers
- Dentists & Healthcare Providers
Why Google Limits Eligibility
Every advertiser clears the same three checks.
- 1Background ChecksScreenings for business owners & technicians
- 2License & InsuranceVerification of credentials and coverage
- 3Service LocationProof of physical location or service area
We run the paperwork with you. Most of the delay in getting verified is a document nobody chased.
The platform
Every Lead, Every Dispute, One Surface
AdFury is the platform behind your account — every lead, what it cost, whether it booked, and which junk we got credited back. Live, not a monthly deck.
app.adfury.ai/lsa
Welcome back, Ace Handyman Services
Review this month’s lead queue
Search leads…
Local Services AdsThis month
Local Services AdsThis monthLeads this month
48
24 booked · 9 pending · 15 disputed
Booked jobs
24
50% of the queue
Spend, net of credits
$1,320
$1,920 billed − $600 credited
Cost per booked job
$55
LSA reports $40 / lead
Disputed / credited
15
$600 back this month
Lead
Channel
Status
Cost
Time
- Call
Dana Whitfield
Drywall repair
Booked$459:12 AM - Message
Marcus Bell
TV mounting
Booked$288:47 AM - Call
Unknown caller
Robocall — credited
Disputed$528:31 AM - Booking
Priya Raman
Deck railing
Booked$61Yesterday - Call
Kevin Alvarez
Cabinet install
Pending$44Yesterday - Call
Tyler Boone
Outside service area — credited
Disputed$38Yesterday - Message
Sofia Marchetti
Interior door
Booked$33Yesterday
$30M+
In ad spend managed
4.8×
Average ROAS, active accounts
40+
Service businesses scaled
100+
Performance campaigns delivered
The engine
Get Verified. Get Leads. Get Growing.
Across $30M+ in managed spend, 100+ campaigns, and clients in every major service niche — we don’t just run ads. We engineer profitable systems that scale predictably.
Knowledge base
The Thinking Behind The Leads
The same arithmetic we run on your account, written down.
Who We Help
Built for the businesses that book jobs.
Pick your industry — the playbook already exists.
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
FAQ
Frequently Asked Questions
Still have one? We answer plainly on the call — no pitch deck.
Local Services Ads are Google's pay-per-lead advertising platform for local service businesses. Unlike traditional PPC ads, you only pay when customers contact you directly through the ad. Your business appears at the very top of Google search results with the blue Google Verified badge — the checkmark customers still call Google Guaranteed — building instant trust and credibility with potential customers.
LSA operates on a pay-per-lead model, meaning you only pay when a potential customer contacts you — not for clicks or impressions. The cost per lead varies by industry and location, typically ranging from $5 to $100+ per lead. You set a weekly or monthly budget, and Google will try to deliver leads within that budget. You can also dispute invalid or irrelevant leads for a credit. Overall, LSA tends to offer a lower cost-per-acquisition compared to traditional Google Ads for local services.
The key differences are placement, pricing, and trust signals. LSA ads appear at the very top of search results — above even traditional Google Ads — and feature the blue Google Verified badge (the single label that replaced Google Guaranteed and Google Screened in late 2025). With LSA, you pay per lead (phone call, message, or booking), whereas Google Ads uses a pay-per-click model. LSA requires Google's business verification, which adds credibility. Google Ads offers more granular keyword targeting and ad copy customization, while LSA matches you to customers based on your service categories, location, and reviews. Many businesses benefit from running both simultaneously.
The badge is now called Google Verified — Google consolidated its Google Guaranteed, Google Screened, and License Verified labels into one blue checkmark in late 2025, and retired the old money-back guarantee at the same time. To earn it, your business passes Google's verification process: historically a background check, license, and insurance verification, currently being replaced by an identity check matched against your business registration as the program migrates into Google Ads. Once approved, your ads display the blue Verified checkmark — third-party proof that Google has vetted your business.
Google continues to expand the list of eligible industries, but LSA is currently available for a wide range of local service businesses including plumbers, electricians, HVAC technicians, locksmiths, garage door services, house cleaners, movers, roofers, pest control, landscapers, lawyers, financial planners, real estate agents, auto repair shops, and many more. Eligibility also depends on your geographic location, as LSA is not yet available in every market. We can quickly check whether your specific business type and location qualify during a free consultation.
The timeline depends on how quickly you complete the verification and screening process. The background check and license verification typically take 1 to 3 weeks. Once your profile is approved and your ads go live, many businesses start receiving leads within the first few days. The volume and speed of incoming leads depend on factors such as your budget, service area, number of reviews, responsiveness, and local competition. We help optimize your profile from day one to maximize lead flow as quickly as possible.
We offer full-service LSA account management so you can focus on running your business. This includes setting up and optimizing your LSA profile, managing your budget and bid strategy, monitoring and disputing invalid leads on your behalf, tracking performance and providing regular reports, adjusting service categories and areas for maximum reach, and advising on review generation strategies to boost your ranking. You'll always have access to your account and full transparency into how it's performing. Whether you want hands-off management or collaborative guidance, we tailor our approach to your needs.
Stop paying for junk leads. Start booking jobs.
Bring us your LSA account. We’ll show you what you’re actually paying per booked job — and how much of last month’s spend was disputable.