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Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
HVAC Marketing Agency
Be the HVAC Company Your Town Calls First.
HVAC marketing that maximizes revenue — more system replacements and install jobs, fewer one-and-done service calls.
Partner
Meta
Partner
Partner
TikTok
Partner
Partner
Meta
Business Partner
Certified Marketing Partner
TikTok
Marketing Partner
The problem
Service calls keep the lights on. Installs and replacements grow the business.
Every HVAC company can answer a “my AC is out” call. The ones that win are visible first, respond fastest, and turn those calls into high-ticket replacements and maintenance plans — not just an $89 service ticket.
Demand isn’t the constraint. Getting there first is.
Where the jobs go instead
Summer/winter whiplash
Demand explodes in the first heat wave and the first freeze, then craters. Without a plan, you’re turning away work one month and idle the next.
Cheap, shared leads
Angi, Thumbtack, and resellers sell the same homeowner to four contractors. You win by being the lowest bid — exactly the wrong way to sell a $12k system.
Low-margin service traps
A flood of $89 diagnostic calls keeps trucks busy but barely profitable. The margin is in installs, replacements, and maintenance agreements.
Someone else is the first call
When a system dies, homeowners call the name they recognize and the one that picks up first. If that’s not you, you’re quoting second — if at all.
Crews idle or slammed
Without a predictable pipeline you over-hire for summer and eat the cost in shoulder season — or you’re too slammed to chase the big jobs.
You can’t see what drives installs
Without call tracking and job-level attribution, you can’t tell which marketing produces replacements vs. cheap service calls — so you keep funding the wrong ones.
Why it matters
Why being the first call is worth more than being the cheapest.
When a furnace dies in January, the homeowner isn’t comparison-shopping for a week — they call the HVAC company they trust and that answers, and they book. The contractor who shows up first in the search and responds fastest wins the replacement before anyone else gets to quote.
- Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
21×
Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
Source · Lead Response Management Study (HBR)
- Of customers buy from the company that responds to their inquiry first.
78%
Of customers buy from the company that responds to their inquiry first.
Source · Lead Connect / InsideSales
- Of people who run a local search on their phone call or visit a business within 24 hours.
88%
Of people who run a local search on their phone call or visit a business within 24 hours.
Source · SeoProfy, 2026
The HVAC company that picks up first doesn’t just win the service call. It wins the replacement, the maintenance plan, and the next ten years.
Lead generation is how you engineer being that first call on purpose — in front of high-intent homeowners, fast enough to win them, with the offers and follow-up that turn a service call into a system replacement and a maintenance plan.
Exclusive leads, never shared
Every lead is yours alone — never resold to three other contractors. You quote first, on value, not last on price.
Speed-to-lead built in
Calls route straight to your team and form fills trigger instant follow-up, so you’re the company that answers when the system dies.
Built for high-ticket jobs
We target install and replacement intent — not just $89 service calls — and build offers that frame you as the trusted upgrade, not the cheapest patch.
An all-season pipeline
We plan campaigns ahead of the cooling and heating spikes and fill the shoulder seasons with maintenance and tune-up demand, so your crews stay productive year-round.
How we work
Our 5-Step Program To Booked Jobs
No black boxes. Every step is measurable — and built around installs, replacements, and plans, not just service tickets.
Audit & seasonal demand map
We map where you rank for the HVAC searches that matter, audit your Google Business Profile and Local Services Ads eligibility, and chart your cooling/heating demand curve and best-margin jobs.
You get:A clear picture of where your next install jobs are — and when demand will spike.
Offer & high-ticket strategy
We choose the channels and offers that attract replacement and install intent — financing, tune-up-to-replacement, maintenance plans — and frame you as the first-call company.
You get:A channel + offer plan tuned to revenue, not just call volume.
Launch: LSA, Google Ads & local SEO
We launch and optimize Google Local Services Ads, high-intent Google Search Ads, and conversion-built landing pages, while local SEO compounds your free visibility year-round.
You get:Exclusive HVAC leads flowing from multiple channels — not one seasonal source.
Speed-to-lead & call routing
We wire calls straight to your team with tracking, set up instant form-fill follow-up, and route after-hours emergencies so you’re the company that answers first.
You get:More leads reached fast — because the first callback usually wins the replacement.
Track, prove & scale
We track every call and form to booked jobs and installs, cut what only produces cheap service calls, and scale into new areas as your crews can handle it.
You get:A dashboard tied to installs and revenue — and a program that grows with your crews.
The platform
Every HVAC campaign, on one surface.
Spend, calls, cost per lead and booked installs across LSA, Google and Meta — live, through the shoulder season and the spike.
app.adfury.ai/campaigns
Welcome back, Summit Air & Heat
Manage your campaigns
Search campaigns…All channelsThis month
Active campaigns
10
+3
Ad spend
$46.2K
+22.4%
Leads
588
+29.1%
CPL
$79
−12.8%
Booked jobs
196
+24.6%
Campaign
Channel
Status
Budget
Leads
CPL
- AC Repair – Emergency
LSAActive$14,200198$72 - System Replacement – Install
SearchActive$13,600141$96 - Heating Repair – SeasonalSearchActive$8,900126$71
- Maintenance Plan – Retarget
Demand GenActive$5,10094$54 - Ductless Mini-SplitPMaxPaused$4,40029$152
Illustrative account · your dashboard shows your numbers
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
What's included
Everything The System Needs, Included
11 deliverables, grouped by the job each one does. You get booked jobs and a clear dashboard — not another login to babysit.
Acquisition
Fill the pipe
- Google Local Services Ads setup & management (Google Verified)
- High-intent Google Ads — install, replacement, repair & tune-up
- Local SEO + Google Business Profile optimization
Conversion
Turn calls into jobs
- Conversion-built HVAC landing pages
- Call tracking + form-fill follow-up automation
- Exclusive leads — never shared or resold
Operations
Keep it running
- After-hours / emergency call routing setup
- Maintenance-plan & financing offers built in
- Monthly dashboard: calls, booked jobs, installs, cost per job
Strategy
Aim it
- Service-area + seasonality lead-gen audit
- A named strategist who knows the trade (not a ticket queue)
Why Growth Key
Why HVAC companies choose Growth Key.
We don’t sell you a pile of shared service-call leads and disappear. We build a marketing engine you own — tied to installs, replacements, and revenue, not vanity clicks.
Exclusive, never shared.
Your leads are yours alone — no four-contractor bidding war driving every job to the lowest price.
We optimize for revenue, not call volume.
We track calls and forms to booked installs and replacements — the jobs that actually move your bottom line.
We know the seasonal rhythm.
Cooling spikes, heating spikes, shoulder seasons — we plan ahead of demand instead of scrambling when the first heat wave hits.
Full-funnel, so you’re not betting on one channel.
LSA, Google Ads, and local SEO run together. If one shifts, your pipeline doesn’t collapse with it.
Based in Los Angeles, serving HVAC nationwide.
A US-based strategist and a system proven across markets — local enough to care, national enough to have seen your situation.
A real human on your account.
A named strategist who picks up the phone — not a support queue and an auto-generated report.
The offer
Start with a free HVAC marketing audit. We’ll map where your next install and replacement jobs are coming from, where you’re leaking high-value leads today, and the fastest wins in your market — no commitment, yours to keep.
No commitment. You keep the audit either way.
The fit
Is this right for your HVAC company?
It’s a strong fit if you
- Install and replace systems — not just run service calls — and want more of the big jobs
- Want exclusive leads you don’t have to underbid three contractors for
- Can answer the phone fast — or want us to set up routing so you can
- Are tired of shared-lead platforms and low-margin service tickets
It’s probably not the priority if you
- Only want the cheapest shared service-call leads, margin aside
- Are fully booked on installs for months and can’t take more
Not sure which one you are? The free audit will tell you straight.
What we run for HVAC companies
Every lever that books HVAC jobs.
Four pillars, one revenue system — the channels we point at your service area, and the order we pull them in.
The thinking
The thinking behind the HVAC campaigns.
Budget math, channel order, and the seasonal levers we pull — written down.
FAQ
HVAC marketing, answered.
The real questions HVAC owners ask before hiring a marketing partner — answered straight.
Exclusive. Every lead we generate goes to you alone — never resold. That’s the opposite of Angi or Thumbtack, where the same homeowner is sold to several contractors who then race to the lowest bid.
Yes — that’s the focus. We target replacement and install intent, build offers and landing pages around high-ticket work and financing, and track installs specifically, not just call volume.
Paid channels like Google Local Services Ads and Google Ads can produce calls within days of launch. Local SEO builds underneath over a few months and compounds — quick wins now, a durable lead source over time.
We plan campaigns ahead of the cooling and heating spikes to capture peak demand, and fill the shoulder seasons with maintenance and tune-up offers so your crews stay productive year-round.
We set up routing so emergency calls reach your on-call team instead of voicemail, and form fills trigger instant follow-up — because the first company to answer usually wins the replacement.
It depends on your market and how aggressively you want to grow installs. We price around your crew capacity and a target cost per booked job, and the free audit gives you real numbers for your area before you commit.
A full-funnel mix: Google Local Services Ads (pay-per-lead, Google Verified), Google Search Ads for install and repair intent, conversion-built landing pages, and local SEO plus Google Business Profile. One channel is fragile; a system compounds.
We aim to earn it month to month by producing booked jobs. We’ll confirm exact terms on your call — the goal is to make the math obvious, not to trap you.
No. We’re based in Miami but run HVAC marketing for companies across the United States. The system works the same nationwide — we tailor targeting and offers to your local market and climate.
Right now, someone’s system just died — and they’re about to call someone.
Every replacement you’re not the first call for is a high-ticket job, plus years of maintenance, handed to a competitor. The sooner your marketing engine is running, the more of those calls come to you first.
100% exclusive leads · never shared, never resold
No commitment. You keep the audit either way. Based in Los Angeles — serving HVAC companies nationwide.