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Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
Roofing Marketing Agency
Be the Roofer Your Town Trusts When the Storm Hits.
Done-for-you marketing for roofers: exclusive storm and replacement leads, booked inspections, and a pipeline that doesn't dry up between storms.
Partner
Meta
Partner
Partner
TikTok
Partner
Partner
Meta
Business Partner
Certified Marketing Partner
TikTok
Marketing Partner
The problem
Storms fill your pipeline overnight — then it goes quiet. The best roofers fix that.
Roofing demand is feast or famine: a hailstorm rolls through and the phone rings off the hook, then weeks of crickets. The companies that grow are the ones who own their market before the storm and keep leads coming between them.
The storm creates the demand. Marketing decides who captures it.
Where the jobs go instead
You're invisible until the storm hits
When a roof fails, homeowners call the name they already know and the one that shows up first. If you're not visible before the storm, you're chasing it with everyone else.
Storm chasers poisoned the well
Out-of-town storm chasers knocking doors made homeowners wary. Looking like a legitimate, local, well-reviewed roofer is now half the battle.
Shared leads are a bidding war
Angi, Thumbtack, and resellers sell the same roof to five contractors. You win by being cheapest — a terrible way to sell a $15k replacement.
Insurance jobs stall in the pipeline
Storm and insurance work means long inspection-to-approval cycles. Without follow-up, good leads go cold before the adjuster ever shows.
Feast-or-famine crews
You scramble to staff up after a storm and sit idle between them. A steady lead flow keeps crews — and cash flow — predictable.
You can't see what's working
Without call tracking and job-level attribution, you can't tell which marketing produces signed roofs vs. tire-kickers — so you keep funding the wrong ones.
Why it matters
Why the roofer who's visible first wins the storm.
After a storm, homeowners don't research for a week — they call the roofer they already trust and the one that answers, and they book the inspection. The company that shows up first in the search and responds fastest wins the job before the door-knockers ever arrive.
- Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
21×
Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
Source · Lead Response Management Study (HBR)
- Of customers buy from the company that responds to their inquiry first.
78%
Of customers buy from the company that responds to their inquiry first.
Source · Lead Connect / InsideSales
- Of people who run a local search on their phone call or visit a business within 24 hours.
88%
Of people who run a local search on their phone call or visit a business within 24 hours.
Source · SeoProfy, 2026
In roofing, the storm creates the demand. Marketing decides which roofer captures it.
Lead generation is how you engineer that head start on purpose — building local visibility and reviews before the storm, then capturing the surge with exclusive leads and follow-up that carries insurance jobs all the way to signed.
Exclusive leads, never shared
Every lead is yours alone — never resold to five other roofers. You quote first, as the trusted local pro, not last on price.
Speed-to-lead built in
Calls route straight to your team and form fills trigger instant follow-up, so you book the inspection before a door-knocker beats you to it.
Local authority before the storm
We build your Google presence, reviews, and local visibility so when the storm hits, you're already the name homeowners trust.
Follow-up that closes insurance jobs
Storm and insurance work has a long cycle. We build the nurture that keeps leads warm from first inspection through adjuster approval to signed contract.
How we work
Our 5-Step Program To Booked Jobs
No black boxes. Every step is measurable — and built around signed roofs, not just storm-chasing spikes.
Market & storm-zone audit
We map where you rank for roofing searches across your service area, audit your Google Business Profile and Local Services Ads eligibility, and identify the storm-prone zones and best-margin jobs to own.
You get:A clear picture of where your next roofs are — and where you're invisible today.
Authority & offer strategy
We build your reviews, local presence, and the offers that make you the obvious, legitimate choice — free inspection, insurance-claim help, financing — before and after the storm.
You get:A plan that makes you the trusted local roofer, not another storm chaser.
Launch: LSA, Google Ads & local SEO
We launch and optimize Google Local Services Ads, high-intent Google Search Ads (including storm and emergency terms), and conversion-built landing pages, while local SEO compounds your visibility year-round.
You get:Exclusive roofing leads flowing from multiple channels — ready to surge when storms hit.
Speed-to-lead & insurance nurture
We wire calls and instant follow-up so no lead goes cold, and build the nurture that carries storm and insurance jobs from inspection through approval to signed.
You get:More inspections booked and more insurance jobs closed.
Track, prove & scale
We track every call and form to booked inspections and signed roofs, cut what doesn't convert, and scale spend into the zones and storms that pay.
You get:A dashboard tied to signed roofs and revenue — and a program that scales with your crews.
The platform
Every roofing campaign, on one surface.
Spend, inspections, cost per lead and signed contracts across every channel — live, including the week a storm doubles your demand.
app.adfury.ai/campaigns
Welcome back, Ridgeline Roofing
Manage your campaigns
Search campaigns…All channelsThis month
Active campaigns
8
+2
Ad spend
$52.8K
+26.3%
Leads
418
+33.7%
CPL
$126
−15.1%
Inspections
173
+28.4%
Campaign
Channel
Status
Budget
Leads
CPL
- Roof Replacement – Metro
SearchActive$18,400142$130 - Storm Damage – Rapid ResponseSearchActive$12,900118$109
- Free Inspection – Local
LSAActive$9,70086$113 - Financing Offer – Retarget
Demand GenActive$7,30072$101 - Commercial Flat RoofSearchPaused$4,500——
Illustrative account · your dashboard shows your numbers
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
What's included
Everything The System Needs, Included
11 deliverables, grouped by the job each one does. You get booked jobs and a clear dashboard — not another login to babysit.
Acquisition
Fill the pipe
- Google Local Services Ads setup & management (Google Verified)
- High-intent Google Ads — storm, repair, replacement & emergency
- Local SEO + Google Business Profile optimization
Conversion
Turn calls into jobs
- Conversion-built roofing landing pages
- Call tracking + form-fill follow-up automation
- Exclusive leads — never shared or resold
Operations
Keep it running
- Review-generation system (legitimacy before the storm)
- Insurance-claim nurture sequences
- Monthly dashboard: calls, inspections, signed roofs, cost per job
Strategy
Aim it
- Service-area + storm-zone lead-gen audit
- A named strategist who knows the trade (not a ticket queue)
Why Growth Key
Why roofers choose Growth Key.
We don't sell you a pile of shared storm leads and vanish when the weather clears. We build a marketing engine you own — tied to signed roofs and a pipeline that lasts between storms.
Exclusive, never shared.
Your leads are yours alone — no five-roofer bidding war driving every job to the lowest price.
We build legitimacy, not storm-chaser optics.
Reviews, local authority, and a real online presence so homeowners trust you over the out-of-town door-knockers.
We optimize for signed roofs, not clicks.
We track calls and forms to booked inspections and signed contracts — the metric that pays.
We're built for the surge and the lulls.
We capture the spike when storms hit and keep leads coming in the quiet weeks, so crews and cash flow stay steady.
Based in Los Angeles, serving roofers nationwide.
A US-based strategist and a system proven across markets and storm zones — local enough to care, national enough to have seen your situation.
A real human on your account.
A named strategist who picks up the phone — not a support queue and an auto-generated report.
The offer
Start with a free roofing marketing audit. We'll map where your next storm and replacement jobs are coming from, where you're losing leads to chasers and shared platforms today, and the fastest wins in your market — no commitment, yours to keep.
No commitment. You keep the audit either way.
The fit
Is this right for your roofing company?
It’s a strong fit if you
- Do repairs, replacements, and storm/insurance work and want more signed roofs
- Want exclusive leads you don't have to underbid five roofers for
- Can answer the phone fast — or want us to set up routing so you can
- Are tired of shared-lead platforms and being lumped in with storm chasers
It’s probably not the priority if you
- Only want the cheapest shared storm leads, quality aside
- Can't staff up to handle a storm surge of work
Not sure which one you are? The free audit will tell you straight.
What we run for roofers
Every lever that books roofing jobs.
Four pillars, one revenue system — the channels we point at your service area, and the order we pull them in.
The thinking
The thinking behind the roofing campaigns.
How high-ticket roofing demand actually gets bought — and where most of the budget leaks.
FAQ
Roofing marketing, answered.
The real questions roofing owners ask before hiring a marketing partner — answered straight.
Exclusive. Every lead we generate goes to you alone — never resold. That's the opposite of Angi or Thumbtack, where the same roof is sold to several contractors who then race to the lowest bid.
We build your local authority and reviews before the storm so you're the trusted name when it hits, surge ad spend to capture the spike, and keep steady lead flow in the quiet weeks between storms.
Yes. We target storm and emergency intent, and build the follow-up nurture that carries insurance jobs through the long inspection-to-approval cycle so good leads don't go cold.
We build legitimacy: a strong Google Business Profile, real reviews, local visibility, and conversion-built pages — so homeowners see an established local pro, not an out-of-town door-knocker.
Paid channels like Google Local Services Ads and Google Ads can produce calls within days. Local SEO and reviews build underneath over a few months and compound — quick wins now, durable authority for the next storm.
It depends on your market, storm activity, and how aggressively you want to grow. We price around your crew capacity and a target cost per signed roof, and the free audit gives you real numbers for your area before you commit.
A full-funnel mix: Google Local Services Ads (pay-per-lead, Google Verified), Google Search Ads for storm, repair and replacement intent, conversion-built landing pages, and local SEO plus Google Business Profile. One channel is fragile; a system compounds.
We aim to earn it month to month by producing booked inspections and signed roofs. We'll confirm exact terms on your call — the goal is to make the math obvious, not to trap you.
No. We're based in Miami but run roofing marketing for companies across the United States, including high-storm regions. The system works the same nationwide — we tailor targeting and offers to your market and storm patterns.
The next storm is coming. The question is who homeowners call first.
Every roof you're not the first call for is a replacement, an insurance job, and years of referrals handed to a competitor — or a storm chaser. The sooner your marketing engine is running, the more of those roofs are yours.
100% exclusive leads · never shared, never resold
No commitment. You keep the audit either way. Based in Los Angeles — serving roofing companies nationwide.