Energy Star Builders
Shawn & his team at growth key marketing have done an exceptional job bringing my business up to speed with all of the modern tech & automations.
97% Client Retention Rate
Google Ads for Landscapers
Your entire maintenance season is decided in about three weeks each spring. We make sure you are the first company those homeowners find — and that the route makes sense when you get there.
Partner
Meta
Partner
Partner
TikTok
Partner
Partner
Meta
Business Partner
Certified Marketing Partner
TikTok
Marketing Partner
What is Google Ads for Landscapers?
Google Ads for landscapers is paid search built around two different businesses — recurring maintenance contracts that are won in a narrow spring window and worth years of revenue, and one-off design-build projects worth tens of thousands — bid by route density and measured on contract lifetime value rather than cost per lead.
Why it matters
One warm Saturday in March decides who mows that street until Christmas.
Maintenance demand does not trickle in. It arrives on the first weekend warm enough for people to stand in the garden and look at it — and once a homeowner has hired someone, they very rarely look again.
One weekend that sets the whole season
- SATURDAY, 10 AM
The first warm weekend
Sixty-eight degrees, first properly pleasant Saturday of the year. Half the street is outside, and every one of them is looking at a lawn that did nothing but sit under leaves for four months.
- SATURDAY, 10:20 AM
They decide not to do it themselves
The mower needs a service, the beds need edging, and the afternoon is worth more than the job. This is the moment a DIY homeowner becomes a maintenance client, and it happens across a whole neighbourhood in the same weekend.
- SATURDAY, 10:25 AM
They search once and call two
“Lawn care near me,” “landscaping company.” Not urgent enough to call five, not casual enough to wait a week. Whoever appears and answers gets to quote; whoever is out of budget by Saturday morning does not exist.
- BY TUESDAY
Someone is on the schedule until November
A quote goes out Monday, it is accepted Tuesday, and that property is now a fixed weekly stop for eight months — and most likely for the next three seasons. Nobody on that street will search for this again.
There is no second chance at a maintenance client, because they are not shopping again next month. The companies that own April own the year, and the ones that scale up in May spend it chasing one-off cleanups.
The auction
A maintenance client is not a sale. It is a subscription somebody has to win once.
The homeowner who hires you in April is not choosing a mow, they are choosing who handles the lawn until they move house. Retention in this trade is high and switching is rare, which means the auction in early spring is effectively an auction for three years of revenue at once.
That changes what you can afford to pay. A company bidding on the value of one visit will always lose the spring window to a company bidding on the value of the contract — and the second company is not being reckless, it is simply reading the right number.
Stats that prove it
- 21×Contacting a web lead within 5 minutes makes you up to 21× more likely to qualify it than waiting 30 minutes.
- 78%Of customers buy from the company that responds to their inquiry first.
- 88%Of people who run a local search on their phone call or visit a business within 24 hours.
Your competitor is bidding on a $60 mow. You are bidding on $2,400 and a route that pays for itself. Only one of you can win April.
Certified & integrated with
- Certified agency
- Analytics
- Business partner
- Call tracking
- Click-fraud protection
- Local rank tracking
- Visitor analytics
Microsoft Clarity
The campaign mix
Two businesses, two calendars, two completely different campaigns.
Recurring maintenance and design-build share a truck and nothing else. One is won in a three-week window on price and availability; the other is a months-long design conversation about a five-figure project.
Search — maintenance contracts
The annuityLawn care, mowing, weekly service, yard maintenance. Loaded heavily from late winter through the spring window and bid by neighbourhood rather than metro, so the schedule fills along routes you can actually service profitably.
Bid it on contract value, not on the first invoice. Competitors pricing against a single mow will drop out of the auction in the exact fortnight that decides the season.
Search — design and install
The marginPatios, retaining walls, plantings, full backyard redesign, irrigation. Long consideration, high ticket, and a landing page built around a portfolio rather than a price — because nobody commissions a $40,000 garden from a tap-to-call banner.
Separate budget, non-negotiable. Maintenance traffic converts faster and cheaper and will take every dollar you leave in a shared pot.
Local Services Ads (Google Verified)
Steady floorPriced per lead and sits above paid search. Solid for maintenance enquiries and useful year-round for the smaller jobs — cleanups, one-off tidies — that keep crews busy between contract cycles.
It caps and it skews small. It will not sell a hardscape project, and it will not carry you through the spring surge on its own.
Performance Max
Design-build onlyReasonable for install work once Search has proven your cost per signed project, reaching homeowners planning a renovation who have not searched for a landscaper yet. Its broad reach suits a considered, visual purchase.
Keep it away from maintenance and fence it geographically. Unfenced, it happily buys mowing enquiries from the far side of the metro — technically cheap leads, structurally unprofitable routes.
Demand Gen and YouTube
Portfolio workThe most visual trade in the matrix, and the only one where before-and-after footage is genuinely the product. Strongest ahead of design season, building the shortlist for people whose project is still six months away.
A design-season investment with a lag. Fund it once maintenance is filling and the install pipeline needs feeding, not during the spring scramble.
What we run
Advanced Google Ads Management
Built specifically for service industries — data analytics, machine learning optimization, and conversion tracking, pointed at measurable growth.
Keyword & market research
Find exactly what your customers are searching for. No guessing — just data.
Campaign strategy & setup
From smart segmentation to scalable ad structures, built for growth.
Ad copywriting & A/B testing
Tested, compelling ad copy that turns impressions into conversions.
Conversion & call tracking
Track every action. Refine constantly. Get better results.
Click-fraud protection
Blocks invalid clicks using machine learning and pattern detection.
Audience targeting & segmentation
Reach the right people with precision — by intent, behavior, and location.
How it works
Our 4-Step Process To Scaling With Google
Four steps between your account today and a channel that pays for itself. No step is skippable — you cannot scale spend on a funnel nobody has proven yet.
01
Deep audit
We reverse-engineer every dollar you have already spent — every search term, bid adjustment and quality score. Auction insights get cross-referenced against what your competitors are doing, so you see exactly where the budget leaked before we change a single setting.
02
Campaign architecture
Every campaign, ad group and keyword gets a structural job. Search captures the demand that already exists. Performance Max finds buyers you never knew to target. Local campaigns own the map pack in the service areas you actually cover — and nowhere you don't.
03
Optimization & tracking
AdFury AI watches the account around the clock — mining negatives, flagging wasted spend and drafting the next move. The judgment calls stay human. Every phone call is tracked, scored and tied back to the campaign that produced it, so lead quality is a number rather than a hunch.
04
Scale & report
Once the funnel proves out, budget moves toward what is already converting and away from what is not. Spend, leads, calls and revenue land in one place instead of four dashboards that disagree. Weekly reviews, quarterly recalibration against your P&L.
The platform
Every Google Campaign, On One Surface
AdFury is the platform behind your account — spend, leads, CPL and ROAS on every campaign, live, without waiting for a monthly deck.
app.adfury.ai/google
Welcome back, Acme Law Group
Manage your Google campaigns
Search campaigns…
Google AdsThis month
Google AdsThis monthActive campaigns
12
+3
Ad spend
$96.3K
+24.7%
Leads
1,024
+27.4%
CPL
$117
−14.2%
ROAS
4.8×
+18.7%
Campaign
Channel
Status
Budget
Leads
CPL
CTR
- Personal Injury – ChicagoSearchActive$48,200412$1174.8%
- Truck Accidents – ILSearchActive$22,800198$1154.2%
- Performance Max – ILPMaxActive$14,600163$1223.6%
- Workers' Comp – LocalSearchActive$7,900141$1095.2%
- Brand DefenseSearchActive$2,800110$419.4%
- Case Types – Demand GenYouTubePaused$8,000———
Why us
Why landscaping companies hand us the Google Ads account.
We have managed $30M+ in ad spend, and every account runs on the same rule: the number that decides what lives and dies is what a client is worth over its life, not what the first job cost to sell.
Budget is loaded ahead of the first warm weekend, not after it. The spring window is roughly three weeks long and there is no second chance at the clients who sign in it.
Neighbourhoods where you already have density are bid up; areas that would send a crew across the metro for one property are bid down or excluded. The account is built around the route, not the map.
A maintenance signup is priced against three seasons of revenue, not one invoice — which is what lets you outbid competitors who are still doing the arithmetic on a single mow.
Patios, plantings and full installs run separately from maintenance, so the cheaper, faster-converting mowing traffic cannot consume the spend meant for $40,000 projects.
We will not run Google Ads for the company across town. Your budget bids against your competitors, never against another one of our clients.
You own the ad account, the conversion history and the landing pages. Leave whenever you like and all of it stays yours — we earn the retainer monthly.
$30M+
In ad spend managed
4.8×
Average ROAS, active accounts
40+
Service businesses scaled
100+
Performance campaigns delivered
The offer
Start with a free Google Ads audit. We'll show you where your spend is leaking, what your realistic cost per booked job looks like, and the fastest wins in your market — no commitment, yours to keep.
Knowledge base
The Thinking Behind The Campaigns
The same arithmetic we run on your account, written down.
Testimonials
Koalaty Remodel
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Lumiere Catering
Working with Growth Key Marketing has been a fantastic experience! They helped me set up Facebook Ads that actually work. I was blown away by how quickly the ads started bringing i...
Air1 Moving and Storage
It was an absolute pleasure working with them to create a website that truly reflects the quality and professionalism of their moving and storage business. We're thrilled to hear that the new site is making such a big difference! Our goal is always to deliver a seamless experience—both for our clients and their customers—so it's amazing to know that their new website is not only looking great but also helping build credibility and improve functionality. We truly appreciate their trust in GrowthKey, and we're here whenever they need us. Wishing them continued success! 🚀
Space Production
Growth Key Marketing completely transformed our lead generation. Their targeted Facebook campaigns delivered high-quality inquiries almost immediately, and the ROI has been outstanding from day one. Highly recommend their expertise!
NAVA Management
The team at Growth Key took our outdated online presence and turned it into a sleek, high-converting website with smart automations. Leads are coming in consistently now—it's made running the business so much smoother. Truly impressed!
Alluna Dental
We partnered with Growth Key for both website redesign and ongoing digital marketing. The new site looks professional and patient-friendly, while their Facebook ad strategy brought in a steady stream of new appointments. Excellent communication and real results!
CIG Law
Growth Key Marketing nailed our rebranding and online marketing needs. From custom automations that save us hours every week to effective ad campaigns that attract the right clients, they've been a game-changer for our firm. Professional, creative, and dependable.
Move Happy Moving
I can't say enough good things about working with Shawn and the Growth Key team. They built us a modern website that showcases our services perfectly and set up automations for inquiries and follow-ups. Our online bookings have doubled—worth every penny!
What it costs
Cost per lead is the wrong number. Cost per route-viable contract is the right one.
Landscaping is the trade where two identical-looking accounts diverge most on profit, because a lead's value depends on when it arrived and where it is. Here is the arithmetic we run with every landscaping company on the first call — with your numbers, not these.
| Maintenance click, spring peak | $8–$22 | Every competitor in the market bidding in the same three weeks. The most expensive — and most valuable — clicks of the year. |
|---|---|---|
| Maintenance click, off-peak | $3–$9 | Late season and winter. Cheap, lower volume, and where next spring's early enquiries quietly come from. |
| Design-build click | $10–$35 | Patios, hardscape, full redesign. Longer decision and a much larger ticket, which is why it needs its own protected budget. |
| Maintenance contract value | $1,800–$4,200 | Per client over an average retained life of two to three seasons. This is the number the spring window should be bid against. |
| Average design-build project | $8k–$45k | One signed install can equal twenty maintenance contracts. Long sales cycle, and worth every week of it. |
| Sensible monthly test budget | $2,500–$5,000 | Weighted heavily toward the spring window rather than spread evenly. An even monthly budget is the most common mistake in the trade. |
These are our observed ranges across landscaping accounts, not published research — climate, season length, property values and how tight your routes already are will move every one of them. The point isn't the numbers; it's that a lead's worth here depends on the month it arrived and the street it is on.
Questions
Frequently Asked Questions
Straight answers about running Google Ads for a landscaping company — tight enough for AI to lift verbatim.
Work backward from contract value, not the first invoice. If a maintenance client is worth $2,400 over three seasons, a $120 cost per signed contract returns twenty to one. Most single-market landscapers prove that out with $2,500–$5,000/month, weighted heavily toward the spring window rather than spread evenly.
Before the first warm weekend, not after it. Most maintenance clients choose a company in a roughly three-week stretch as the season turns, and they do not shop again — so an account that scales up in May is bidding for people who already signed with someone else in April.
Geography becomes a bid, not just a targeting filter. Neighbourhoods where you already have density get bid up; areas that would send a crew across the metro for a single property get bid down or excluded. A cheap lead twenty minutes off-route costs money every week you service it.
No. Mowing terms convert faster and cheaper, so on a shared budget they take everything and the install pipeline never gets built. They also need opposite landing pages — one is about price and availability, the other is a portfolio for a five-figure decision.
Cleanups, irrigation blowouts, holiday lighting and snow where relevant — but the real reason to stay on is that next spring's earliest enquiries arrive in late winter at a fraction of peak click cost. Going dark in October means starting cold in March against competitors who never stopped.
They do different jobs. Local Services Ads produce steady, screened maintenance enquiries at a good price but cap out and skew to small jobs. Search is how you win the spring surge at volume and how you reach design-build intent at all. We usually run LSAs as the floor and Search on top.
For design-build, once Search has proven your cost per signed project — its broad reach suits a visual, considered purchase. Keep it away from maintenance and fence it geographically, or it will buy technically cheap mowing enquiries from the far side of the metro that are unprofitable to service.
Maintenance enquiries start within days once the season has turned, because that intent is seasonal rather than gradual. Design-build lags by weeks — those are five-figure decisions — so judge the account across a full season, not on the first month.
Never in the same service area. Exclusivity is the point — we're bidding your budget against your competitors, not arbitraging between two clients.
Two numbers, reported monthly: cost per signed maintenance contract measured against its lifetime value, and cost per signed design-build project. Both reported with the enquiries attached, and both broken out by neighbourhood so you can see which areas are actually paying.
It's yours. You own the ad account, the conversion data, and the landing pages — we build in your house, not ours, and earn the retainer monthly.
More for landscapers
Google Ads is one lever. We run the rest too.
Find out what a signed contract should cost you.
A free Google Ads audit: where your spend is leaking, whether your account is loaded for the spring window, and which neighbourhoods are actually worth bidding on — no commitment, yours to keep.