Case Study / Meta Ads
Case study: 5 to 30+ clients a month for an EV-charger installer
Energy Star Builders picked one service to lead with, followed the cost-per-lead data to Meta, and turned $14.4K of spend into $74K+ of tracked revenue.
In this article
The client, and the focus problem
Energy Star Builders is an LA construction and electrical contractor — bathroom and kitchen remodels, ADUs, and electrical work — that came to us with idle technicians, a scattered message, and a previous agency experience that had burned trust. Four services competed for one small marketing effort, and none was winning.
The first decision was strategic, not technical: lead with EV charger installations. Rising demand in LA, clean search intent, a fast sales cycle, and a natural door into the bigger remodel work. One service, one message, one page.
What we built
A focused system rather than a big one:
- Three channels, one job each: Google Search for "EV charger installer near me" intent, LSAs for the badge and the calls, Meta to put the offer in front of local homeowners who hadn't searched yet.
- One dedicated landing page: EV-charger specific, offer-led, message-matched to the ads — not the homepage.
- An offer worth clicking: a real value proposition — 25% off first-time customers, same-day availability, licensed and insured — stated in the ads and honored on the page.
- The tracking spine: GTM, CallRail, a CRM with automated follow-ups, and pipeline visibility in Monday.com — every lead traced from click to signed client.
The pivot: follow the cost per lead
The breakthrough came in months two and three, and it came from the data, not a hunch: Meta was producing leads meaningfully cheaper than search. We doubled down — the cold/warm/hot structure doing exactly what it is built to do — while tightening Google's keywords to hold its efficiency rather than its volume. We also tested Facebook Instant Forms against the landing page and kept both on purpose: forms for volume, the page for intent, and the sales team fed by the blend.
The results, month by month
Four months, fully tracked from ad click to signed client:
| Month | Ad spend | Attributed revenue | New clients |
|---|---|---|---|
| January | $2,500 | $6,500 | 5 |
| February | $2,000 | $5,500 | 4 |
| March | $3,800 | $17,000 | 7 |
| April | $6,100 | $45,000+ | 30+ |
The scoreboard
April alone out-earned the first three months combined: 30+ new clients at roughly $203 each, against an average client value near $1,500. Across the four months, about $14,400 of spend produced $74,000+ in tracked revenue — a bit over 5× ROAS — at an average cost per lead around $60. The durable part is what is left standing: the landing page, the CRM discipline, and a channel mix proven with data instead of opinions.
"We had tried other marketing agencies before, but none delivered real results. After just a few months with this marketing team, our business completely transformed. We went from struggling to get a handful of leads to signing over 30 new clients in April alone. I couldn't be happier with the growth we've seen and the phone just keeps on ringing!" — Ariel Yosef, CEO, Energy Star Builders
The playbook is repeatable wherever the focus decision is: one service, one page, one scoreboard. Finding YOUR version of the EV-charger move is what our free audit is for.
Are your leads becoming customers?
Let’s review your campaigns, tracking, and the steps between a click and a customer. Get a clear view of what to fix first.
- Your business, your numbers
- Practical next steps
- A conversation with our team
No commitment. Yours to keep.
