The practice growth library
Dental marketing resources
From the first search to the booked appointment. Build a clearer view of your campaigns, local visibility, and patient acquisition.
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Dental Marketing
Marketing for dental practices: the operator's guide
Connect insurance fit, treatment demand and front-desk follow-through to attended patients. A practical framework for deciding what to fix, fund and measure.
Google Ads
Google Ads for dentists: build an account around the appointment
Plan dental Google Ads around treatment demand, insurance fit, available appointments and the cost of an attended new patient.
Google Ads
How much should a dental practice budget for Google Ads?
Calculate a dental Google Ads budget from attended-patient goals, conversion rates, capacity and total acquisition costs. Includes a worksheet.
Google Ads
Dental PPC campaign structure: what to separate and what to combine
Organize dental PPC by budget, hours, location and patient intent. Use a practical account map without fragmenting a limited budget.
Google Ads
Why are dental ad clicks not turning into new patients?
Diagnose dental Google Ads that generate clicks but few patients. Check search intent, tracking, insurance fit, call handling and appointment availability.
Measurement
Dental call tracking: connect the enquiry to the first attended visit
Connect dental calls to new-patient enquiries, bookings and attendance. Define sources, duplicate rules and reporting without exposing patient records.
Website Design
Dental PPC landing pages: match the promise to the appointment
Plan dental PPC landing pages for emergency care and elective consultations, with annotated layouts, insurance answers and a clear appointment path.
Local SEO
Local SEO for dentists: a practical implementation guide
Build a dental local SEO plan around Maps, treatment pages, insurance answers and attended patients. Includes a practical implementation checklist.
GBP
Google Business Profile for dentists: categories, providers and bookings
Configure a dental Google Business Profile with accurate categories, practitioner decisions, service details and booking links. Includes a maintenance plan.
Local SEO
Why is your dental practice missing from Google Maps results?
Diagnose a dental practice missing from Google Maps. Separate profile restrictions from query, location and website issues, then prioritize the next fix.
Build the measurement foundation
Cross-industry guides to the systems behind better marketing decisions.
Local SEO
The 2026 Google Business Profile checklist for local rankings
Your GBP is the highest-leverage free asset in local marketing. This is the maintenance checklist we run for every local client.
Analytics
Call tracking for service businesses: the setup that survives audits
Calls are most of your conversions and none of your data until you wire this. DNI, per-channel numbers, the NAP trap, and the Oct 1 reason to hurry.
Analytics
Offline conversions: teaching the platforms what a booked job is
Your ad account optimizes toward whatever you feed it. Here is how to feed it reality — booked jobs and revenue, imported back where the algorithm can learn.