The practice growth library
MedSpa marketing resources
From treatment research to a consultation that shows. Connect local discovery, provider trust, booking, and repeat revenue.
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Med Spa Marketing
Marketing for med spas: the consult-funnel guide
Connect treatment demand to qualified consultations, attendance and completed treatment. Plan channels, booking and follow-up around the outcomes your clinic can measure.
Google Ads
Google Ads for MedSpas: structure campaigns around treatment intent
Connect MedSpa Google Ads to qualified consultations, attendance and treatment revenue, with clear campaign, landing-page and policy decisions.
Google Ads
How much should a MedSpa budget for Google Ads?
Build a MedSpa ad budget using consultation attendance, completed treatments, delivery costs and capacity. Includes a planning worksheet.
Google Ads
MedSpa PPC structure: when treatments need separate campaigns
Decide when MedSpa treatments need separate campaigns, budgets and pages. Includes an account map, routing checks and launch checklist.
Google Ads
Why are your MedSpa leads not booking consultations?
Find why MedSpa enquiries stall before consultation. Diagnose contact, treatment fit, pricing expectations, booking friction and attendance.
Measurement
MedSpa lead tracking: connect the first enquiry to repeat revenue
Build a MedSpa measurement plan for enquiries, consultations, treatment and repeat revenue. Includes event definitions, duplicate rules and reconciliation.
Website Design
MedSpa landing pages: give each treatment a clear next step
Build MedSpa landing pages around treatment research, provider trust, pricing and consultation booking. Includes annotated layouts and a mobile checklist.
Local SEO
Local SEO for MedSpas: from treatment search to consultation
Connect MedSpa Maps visibility with treatment research, provider trust and consultations. Build a local SEO plan with a practical implementation checklist.
GBP
Google Business Profile for MedSpas: categories and treatment details
Build an accurate MedSpa Google Business Profile. Review categories, treatment services, providers, imagery and booking links with a clear maintenance plan.
Local SEO
Why is your MedSpa missing from Google Maps results?
Find why a MedSpa is missing from Google Maps. Check profile status, clinic identity, treatment relevance and geography before choosing the next fix.
Build the measurement foundation
Cross-industry guides to the systems behind better marketing decisions.
Conversion
Five landing-page levers behind every big conversion lift
Conversion work looks like magic until you see the checklist. These are the five levers we test on every page, in order of impact.
Google Ads
Why your Google Ads leads are bad: the five causes, in order
It is almost never the platform. The diagnostic we run on every "junk leads" account — five causes, checked in order, each with its fix.
Analytics
Choosing a CRM for a service business: what actually matters
Most CRM comparisons are written by CRM companies. Here is the shortlist of things that decide whether your software helps your marketing — or hides it.