Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
20 articles · Patient Acquisition
Measurement
MedSpa lead tracking: connect the first enquiry to repeat revenue
Build a MedSpa measurement plan for enquiries, consultations, treatment and repeat revenue. Includes event definitions, duplicate rules and reconciliation.
READ ARTICLE 10 min read
Website Design
Dental PPC landing pages: match the promise to the appointment
Plan dental PPC landing pages for emergency care and elective consultations, with annotated layouts, insurance answers and a clear appointment path.
READ ARTICLE 9 min read
Website Design
MedSpa landing pages: give each treatment a clear next step
Build MedSpa landing pages around treatment research, provider trust, pricing and consultation booking. Includes annotated layouts and a mobile checklist.
READ ARTICLE 10 min read
Google Ads
Google Ads for dentists: build an account around the appointment
Plan dental Google Ads around treatment demand, insurance fit, available appointments and the cost of an attended new patient.
READ ARTICLE 11 min read
Google Ads
Google Ads for MedSpas: structure campaigns around treatment intent
Connect MedSpa Google Ads to qualified consultations, attendance and treatment revenue, with clear campaign, landing-page and policy decisions.
READ ARTICLE 12 min read
Google Ads
How much should a dental practice budget for Google Ads?
Calculate a dental Google Ads budget from attended-patient goals, conversion rates, capacity and total acquisition costs. Includes a worksheet.
READ ARTICLE 10 min read
Google Ads
How much should a MedSpa budget for Google Ads?
Build a MedSpa ad budget using consultation attendance, completed treatments, delivery costs and capacity. Includes a planning worksheet.
READ ARTICLE 9 min read
Google Ads
Dental PPC campaign structure: what to separate and what to combine
Organize dental PPC by budget, hours, location and patient intent. Use a practical account map without fragmenting a limited budget.
READ ARTICLE 10 min read
Google Ads
MedSpa PPC structure: when treatments need separate campaigns
Decide when MedSpa treatments need separate campaigns, budgets and pages. Includes an account map, routing checks and launch checklist.
READ ARTICLE 10 min read