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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
10 articles · Local SEO
Local SEO
Local SEO for dentists: a practical implementation guide
Build a dental local SEO plan around Maps, treatment pages, insurance answers and attended patients. Includes a practical implementation checklist.
READ ARTICLE 12 min read
Local SEO
Local SEO for MedSpas: from treatment search to consultation
Connect MedSpa Maps visibility with treatment research, provider trust and consultations. Build a local SEO plan with a practical implementation checklist.
READ ARTICLE 12 min read
GBP
Google Business Profile for dentists: categories, providers and bookings
Configure a dental Google Business Profile with accurate categories, practitioner decisions, service details and booking links. Includes a maintenance plan.
READ ARTICLE 8 min read
GBP
Google Business Profile for MedSpas: categories and treatment details
Build an accurate MedSpa Google Business Profile. Review categories, treatment services, providers, imagery and booking links with a clear maintenance plan.
READ ARTICLE 9 min read
Local SEO
Why is your dental practice missing from Google Maps results?
Diagnose a dental practice missing from Google Maps. Separate profile restrictions from query, location and website issues, then prioritize the next fix.
READ ARTICLE 9 min read
Local SEO
Why is your MedSpa missing from Google Maps results?
Find why a MedSpa is missing from Google Maps. Check profile status, clinic identity, treatment relevance and geography before choosing the next fix.
READ ARTICLE 9 min read
Reputation
Reviews and rankings: what a third of a star is actually worth
Not "reviews build trust." The mechanism — how rating and velocity move LSA placement, map-pack rank, and AI answers — plus what the FTC made illegal in 2024.
READ ARTICLE 7 min read
LSA
How LSA ranking actually works (and the lever most businesses ignore)
You cannot pick keywords and you cannot simply outbid your way up. What moves Local Services Ads ranking — documented inputs plus what we observe.
READ ARTICLE 3 min read
LSA
Is Google Guaranteed worth it? The 2026 answer
The green badge is gone — replaced by blue "Google Verified," minus the $2,000 guarantee. What the program costs by trade now, from our own accounts.
READ ARTICLE 4 min read