Google Ads for dentists: build an account around the appointment
Plan dental Google Ads around treatment demand, insurance fit, available appointments and the cost of an attended new patient.
Google AdsDental Marketing
CEO & Founder · Growth Key Marketing
Shawn Mines
Shawn founded Growth Key Marketing and sets the strategy on every engagement, keeping the work pointed at the outcome the client is paying for — cost per booked job, not clicks. He writes about the economics of service-business marketing: ad budgets, lead math, the metrics that actually run an account, and the five-stage GrowthKey Method the agency operates on, refined across $30M+ in managed ad spend.
Articles by Shawn (29)
Google Ads for MedSpas: structure campaigns around treatment intent
Connect MedSpa Google Ads to qualified consultations, attendance and treatment revenue, with clear campaign, landing-page and policy decisions.
Google AdsMed Spa Marketing
How much should a dental practice budget for Google Ads?
Calculate a dental Google Ads budget from attended-patient goals, conversion rates, capacity and total acquisition costs. Includes a worksheet.
Google AdsDental MarketingBudgeting
How much should a MedSpa budget for Google Ads?
Build a MedSpa ad budget using consultation attendance, completed treatments, delivery costs and capacity. Includes a planning worksheet.
Google AdsMed Spa MarketingBudgeting
Why are dental ad clicks not turning into new patients?
Diagnose dental Google Ads that generate clicks but few patients. Check search intent, tracking, insurance fit, call handling and appointment availability.
Google AdsDental MarketingLead Quality
Why are your MedSpa leads not booking consultations?
Find why MedSpa enquiries stall before consultation. Diagnose contact, treatment fit, pricing expectations, booking friction and attendance.
Google AdsMed Spa MarketingLead Quality
Dental PPC landing pages: match the promise to the appointment
Plan dental PPC landing pages for emergency care and elective consultations, with annotated layouts, insurance answers and a clear appointment path.
Website DesignDental MarketingGoogle Ads
MedSpa landing pages: give each treatment a clear next step
Build MedSpa landing pages around treatment research, provider trust, pricing and consultation booking. Includes annotated layouts and a mobile checklist.
Website DesignMed Spa MarketingGoogle Ads
Local SEO for dentists: a practical implementation guide
Build a dental local SEO plan around Maps, treatment pages, insurance answers and attended patients. Includes a practical implementation checklist.
Local SEODental Marketing
Local SEO for MedSpas: from treatment search to consultation
Connect MedSpa Maps visibility with treatment research, provider trust and consultations. Build a local SEO plan with a practical implementation checklist.
Local SEOMed Spa Marketing
Why is your dental practice missing from Google Maps results?
Diagnose a dental practice missing from Google Maps. Separate profile restrictions from query, location and website issues, then prioritize the next fix.
Local SEODental MarketingGBP
Why is your MedSpa missing from Google Maps results?
Find why a MedSpa is missing from Google Maps. Check profile status, clinic identity, treatment relevance and geography before choosing the next fix.
Local SEOMed Spa MarketingGBP
What makes great ad copy? The buyer psychology behind ads that convert
Great ad copy is aligned, not clever. What research on emotion, loss aversion and choice says about how buyers decide — and how to write ads that meet them there.
Ad CopyMarketing Psychology
How to choose a Google Ads agency: 12 questions and 7 red flags
Every agency site makes the same promises. These are the questions that separate a partner who will grow your business from one who will grow your ad budget — written by an agency willing to name the red flags.
Google AdsStrategy
What Google Ads management actually costs
Percent of spend, flat retainer, or performance pricing — the three fee models, what each one quietly rewards your agency to do, and how to sanity-check any quote against your own numbers.
Google AdsStrategy
Do you need a new website, or just a landing page?
The most expensive answer is usually the wrong one. How to tell which problem you actually have — and what each fixes.
ConversionWebsite Design
What to do with your ad budget in the slow season
Pausing resets everything you spent the busy season teaching the algorithm. The maintenance-budget math, by trade — and what the quiet months are actually for.
Google AdsPaid Media
Marketing for med spas: the consult-funnel guide
Connect treatment demand to qualified consultations, attendance and completed treatment. Plan channels, booking and follow-up around the outcomes your clinic can measure.
Med Spa MarketingPaid Media
Why your Google Ads leads are bad: the five causes, in order
It is almost never the platform. The diagnostic we run on every "junk leads" account — five causes, checked in order, each with its fix.
Google AdsLead Generation
Marketing for dental practices: the operator's guide
Connect insurance fit, treatment demand and front-desk follow-through to attended patients. A practical framework for deciding what to fix, fund and measure.
Dental MarketingPaid Media
Angi vs. Thumbtack for contractors: the operator's comparison
Different billing, same footrace. How the two platforms actually charge, where each fits, and the comparison both of them lose.
Lead GenerationHome Services
Case study: cutting a mover's cost per client from $700 to $400
How Air 1 Moving & Storage went from untracked ads and a 4.0 rating to 400% ROAS in five months — the county split, the funnel test, and the review lever.
Case StudyHome Services
Marketing for personal-injury firms: the operator's guide
The most expensive clicks in local marketing, and why the math still works. Channel mix, intake economics, and cost per signed case — from our accounts.
Legal MarketingGoogle Ads
What ChatGPT Ads cost (verified August 2026)
No platform fee, no minimum, $3–5 starting bids — and no honest benchmarks yet. The real cost picture, and the test budget we actually recommend.
ChatGPT AdsPaid Media
How much should a local service business spend on Google Ads?
There is no magic number — there is a math problem. Work backward from your average ticket and close rate to a budget that pays for itself.
Google AdsPaid Media
Shared leads vs. exclusive leads: the real math
The $25 Angi lead usually costs more than the $80 exclusive one. The arithmetic — and the Angi vs. Thumbtack mechanics — the platforms hope you never run.
Lead GenerationHome Services
The five levels of buyer awareness (and why your ads ignore them)
Eugene Schwartz mapped this in 1966 and most ads still get it wrong: the words that convert depend on what the buyer already knows.
Ad CopyMarketing Psychology
CPA, ROAS, CPL: the three numbers that actually run your marketing
Clicks and impressions are diagnostics, not goals. These are the three money metrics, what they mean, and which one to optimize when.
AnalyticsReporting
Inside the GrowthKey Method: Discover, Design, Deploy, Decode, Dominate
Most agencies sell tactics. We run a system. Here is the five-stage operating loop behind every account we manage.
StrategyGrowthKey Method