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Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
25 articles · Google Ads
Google Ads
How much should a MedSpa budget for Google Ads?
Build a MedSpa ad budget using consultation attendance, completed treatments, delivery costs and capacity. Includes a planning worksheet.
READ ARTICLE 9 min read
Google Ads
Dental PPC campaign structure: what to separate and what to combine
Organize dental PPC by budget, hours, location and patient intent. Use a practical account map without fragmenting a limited budget.
READ ARTICLE 10 min read
Google Ads
MedSpa PPC structure: when treatments need separate campaigns
Decide when MedSpa treatments need separate campaigns, budgets and pages. Includes an account map, routing checks and launch checklist.
READ ARTICLE 10 min read
Google Ads
What Google Ads cost in Los Angeles (and why this market is different)
Observed click costs from LA-market accounts, plus the four things about this city — sprawl, a cooling-dominant calendar, competitive density, and language — that change how a campaign has to be built.
READ ARTICLE 8 min read
Google Ads
In-house, freelancer, or agency: who should run your Google Ads?
The honest comparison, including the spend levels where hiring an agency is the wrong answer. Decided by attention and accountability, not by hourly cost.
READ ARTICLE 6 min read
Google Ads
How to choose a Google Ads agency: 12 questions and 7 red flags
Every agency site makes the same promises. These are the questions that separate a partner who will grow your business from one who will grow your ad budget — written by an agency willing to name the red flags.
READ ARTICLE 7 min read
Google Ads
What Google Ads management actually costs
Percent of spend, flat retainer, or performance pricing — the three fee models, what each one quietly rewards your agency to do, and how to sanity-check any quote against your own numbers.
READ ARTICLE 7 min read
Google Ads
What to do with your ad budget in the slow season
Pausing resets everything you spent the busy season teaching the algorithm. The maintenance-budget math, by trade — and what the quiet months are actually for.
READ ARTICLE 5 min read
Analytics
Offline conversions: teaching the platforms what a booked job is
Your ad account optimizes toward whatever you feed it. Here is how to feed it reality — booked jobs and revenue, imported back where the algorithm can learn.
READ ARTICLE 3 min read