Ideas you can put to work
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Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
25 articles · Google Ads
Google Ads
Why your Google Ads leads are bad: the five causes, in order
It is almost never the platform. The diagnostic we run on every "junk leads" account — five causes, checked in order, each with its fix.
READ ARTICLE 4 min read
LSA
How LSA ranking actually works (and the lever most businesses ignore)
You cannot pick keywords and you cannot simply outbid your way up. What moves Local Services Ads ranking — documented inputs plus what we observe.
READ ARTICLE 3 min read
Legal Marketing
Marketing for personal-injury firms: the operator's guide
The most expensive clicks in local marketing, and why the math still works. Channel mix, intake economics, and cost per signed case — from our accounts.
READ ARTICLE 6 min read
ChatGPT Ads
ChatGPT Ads vs. Google Ads for local services
One captures a typed keyword; the other enters a conversation. Where each wins, what transfers, and how to run both on one scoreboard.
READ ARTICLE 3 min read
LSA
Is Google Guaranteed worth it? The 2026 answer
The green badge is gone — replaced by blue "Google Verified," minus the $2,000 guarantee. What the program costs by trade now, from our own accounts.
READ ARTICLE 4 min read
Google Ads
How much should a local service business spend on Google Ads?
There is no magic number — there is a math problem. Work backward from your average ticket and close rate to a budget that pays for itself.
READ ARTICLE 8 min read
LSA
LSAs vs. Google Ads: which books more jobs?
Local Services Ads and Google Ads solve different problems — and Google is now folding one into the other. The 2026 changes, and the sequence we still run.
READ ARTICLE 7 min read