Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
52 articles · Latest thinking from GrowthKey
Ad Copy
What makes great ad copy? The buyer psychology behind ads that convert
Great ad copy is aligned, not clever. What research on emotion, loss aversion and choice says about how buyers decide — and how to write ads that meet them there.
READ ARTICLE 13 min read
Google Ads
What Google Ads cost in Los Angeles (and why this market is different)
Observed click costs from LA-market accounts, plus the four things about this city — sprawl, a cooling-dominant calendar, competitive density, and language — that change how a campaign has to be built.
READ ARTICLE 8 min read
Google Ads
In-house, freelancer, or agency: who should run your Google Ads?
The honest comparison, including the spend levels where hiring an agency is the wrong answer. Decided by attention and accountability, not by hourly cost.
READ ARTICLE 6 min read
Google Ads
How to choose a Google Ads agency: 12 questions and 7 red flags
Every agency site makes the same promises. These are the questions that separate a partner who will grow your business from one who will grow your ad budget — written by an agency willing to name the red flags.
READ ARTICLE 7 min read
Google Ads
What Google Ads management actually costs
Percent of spend, flat retainer, or performance pricing — the three fee models, what each one quietly rewards your agency to do, and how to sanity-check any quote against your own numbers.
READ ARTICLE 7 min read
Conversion
Do you need a new website, or just a landing page?
The most expensive answer is usually the wrong one. How to tell which problem you actually have — and what each fixes.
READ ARTICLE 4 min read
Analytics
Choosing a CRM for a service business: what actually matters
Most CRM comparisons are written by CRM companies. Here is the shortlist of things that decide whether your software helps your marketing — or hides it.
READ ARTICLE 4 min read
Google Ads
What to do with your ad budget in the slow season
Pausing resets everything you spent the busy season teaching the algorithm. The maintenance-budget math, by trade — and what the quiet months are actually for.
READ ARTICLE 5 min read
AEO
AI search for plumbers: getting recommended by ChatGPT
The AI answer now decides whether a homeowner calls anyone at all. What plumbing questions engines actually get, and how to become the name in the answer.
READ ARTICLE 5 min read