Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
52 articles · Latest thinking from GrowthKey
LSA
How LSA ranking actually works (and the lever most businesses ignore)
You cannot pick keywords and you cannot simply outbid your way up. What moves Local Services Ads ranking — documented inputs plus what we observe.
READ ARTICLE 3 min read
Legal Marketing
Marketing for personal-injury firms: the operator's guide
The most expensive clicks in local marketing, and why the math still works. Channel mix, intake economics, and cost per signed case — from our accounts.
READ ARTICLE 6 min read
ChatGPT Ads
ChatGPT Ads vs. Google Ads for local services
One captures a typed keyword; the other enters a conversation. Where each wins, what transfers, and how to run both on one scoreboard.
READ ARTICLE 3 min read
LSA
Is Google Guaranteed worth it? The 2026 answer
The green badge is gone — replaced by blue "Google Verified," minus the $2,000 guarantee. What the program costs by trade now, from our own accounts.
READ ARTICLE 4 min read
ChatGPT Ads
What ChatGPT Ads cost (verified August 2026)
No platform fee, no minimum, $3–5 starting bids — and no honest benchmarks yet. The real cost picture, and the test budget we actually recommend.
READ ARTICLE 4 min read
ChatGPT Ads
ChatGPT Ads for service businesses: the operator's guide
Ads inside ChatGPT are real, self-serve, and young. What's verified as of August 2026, what a test costs, and how we'd measure yours to booked jobs.
READ ARTICLE 6 min read
Google Ads
How much should a local service business spend on Google Ads?
There is no magic number — there is a math problem. Work backward from your average ticket and close rate to a budget that pays for itself.
READ ARTICLE 8 min read
AEO
AEO: how to get your business cited by ChatGPT, Claude & Gemini
Answer Engine Optimization is how brands get named inside AI answers. Here is how the engines choose their sources — and how to become one.
READ ARTICLE 6 min read
Lead Generation
Shared leads vs. exclusive leads: the real math
The $25 Angi lead usually costs more than the $80 exclusive one. The arithmetic — and the Angi vs. Thumbtack mechanics — the platforms hope you never run.
READ ARTICLE 7 min read