Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
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Ideas you can put to work
Knowledge Center
Better questions. Clearer decisions. Practical guides to turning marketing into measurable growth.
52 articles · Latest thinking from GrowthKey
Reputation
Reviews and rankings: what a third of a star is actually worth
Not "reviews build trust." The mechanism — how rating and velocity move LSA placement, map-pack rank, and AI answers — plus what the FTC made illegal in 2024.
READ ARTICLE 7 min read
Med Spa Marketing
Marketing for med spas: the consult-funnel guide
Connect treatment demand to qualified consultations, attendance and completed treatment. Plan channels, booking and follow-up around the outcomes your clinic can measure.
READ ARTICLE 6 min read
Analytics
Offline conversions: teaching the platforms what a booked job is
Your ad account optimizes toward whatever you feed it. Here is how to feed it reality — booked jobs and revenue, imported back where the algorithm can learn.
READ ARTICLE 3 min read
Google Ads
Why your Google Ads leads are bad: the five causes, in order
It is almost never the platform. The diagnostic we run on every "junk leads" account — five causes, checked in order, each with its fix.
READ ARTICLE 4 min read
Dental Marketing
Marketing for dental practices: the operator's guide
Connect insurance fit, treatment demand and front-desk follow-through to attended patients. A practical framework for deciding what to fix, fund and measure.
READ ARTICLE 6 min read
Analytics
Call tracking for service businesses: the setup that survives audits
Calls are most of your conversions and none of your data until you wire this. DNI, per-channel numbers, the NAP trap, and the Oct 1 reason to hurry.
READ ARTICLE 4 min read
Lead Generation
Angi vs. Thumbtack for contractors: the operator's comparison
Different billing, same footrace. How the two platforms actually charge, where each fits, and the comparison both of them lose.
READ ARTICLE 4 min read
Case Study
Case study: 5 to 30+ clients a month for an EV-charger installer
Energy Star Builders picked one service to lead with, followed the cost-per-lead data to Meta, and turned $14.4K of spend into $74K+ of tracked revenue.
READ ARTICLE 3 min read
Case Study
Case study: cutting a mover's cost per client from $700 to $400
How Air 1 Moving & Storage went from untracked ads and a 4.0 rating to 400% ROAS in five months — the county split, the funnel test, and the review lever.
READ ARTICLE 3 min read